After Latin America, Endemol launches MMS soap in Oz, New Zealand

MUMBAI: Until now viewers relied on the boob tube to watch soaps. But it won't remain so for long as now with soaps being made available on mobile phones, people can watch them on their phone where ever they are.

Global production factory Endemol has sold its comic strip-style MMS (multimedia service) soap FanTESStic to territories like - Australia, New Zealand and Mexico. The company sold FanTESStic into Spain, the UK, Ireland, Chile and Argentina earlier this year.

Produced by Endemol Netherlands, the interactive mobile series was initially brought to the Spanish market by the mobile arm of Endemol's parent company Telefonica.

Endemol has also previously sold to the UK and Ireland (via Vodafone) and Italy, and is now set for a Mexican launch later this year following a deal recently closed with mobile content provider Naranja.

The Australian and New Zealand deals are with Slice Wireless.

The interactive photo/comic strip series is a subscription-based service, comprising three MMS messages and five images a week. It is especially made for MMS phones and is currently not available in any other format.

The series consists of 80 episodes, in which a real person with genuine human emotions tells her story against the backdrop of a virtual world, with virtual scenery and virtual situations. Endemol says that FanTESStic is flexible in that it allows the storyline and type of subscription to be suited to suit local preferences and target groups.

FanTESStic will cost $6.60 for three episodes per week.

Following the launch in Australia and New Zealand, FanTESStic is now available in seven countries. Story lines and forms of subscription can be adapted to local preferences and target groups.

Latest Reads
Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels

Sony Pictures Networks India (SPN) has announced that it has acquired the exclusive media rights to telecast the 2018 India Tour of Ireland that comprises two T20Is to be played on June 27 and June 29, 2018, in Malahide, Ireland.

Television TV Channels Sports
TLC to show Masterchef Canada season 5

TLC, a part of Discovery, has announced the telecast of the fifth season of the culinary competition series Masterchef Canada from 26 June in India.

Television TV Channels Factual & Documentary
&pictures to screen the Indian spy thriller ‘Naam Shabana’ on Saturday, 29th June at 9.30pm

A spinoff of the 2015 box office hit Baby, Naam Shabana follows the life and journey of a spy. Directed by Shivam Nair, the thriller features Taapsee Pannu as Shabana Khan along with Akshay Kumar, Prithviraj Sukumaran, Anupam Kher and Manoj Bajpayee essaying pivotal characters. &pictures, Naye...

Television TV Channels Movie Channels
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories