Television

India TV's Poddar joins Ten Sports as distribution head

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/04/India-TV.jpg?itok=8391c8lL

MUMBAI: Having joined The One Alliance at the start of the month, Ten Sports is now putting in place an internal team that will work with the SET-Discovery platform to boost its declared connectivity. It has roped in Arun Poddar from Rajat Sharma's India TV to head its distribution business in India.

Poddar serves as V-P affiliate sales and took up his new assignment on 15 April.

Prior to this appointment Poddar worked at India TV for a year as vice-president (distribution). It is worth noting that India TV swiftly moved to fill the void left by Poddar's exit by elevating Praveer Gaur, who was regional manager distribution for the North and East at India TV since its launch, to all-India distribution head.

Poddar looks to be a good catch for Ten Sports as he has a wealth of experience in the sports genre. He spent seven years at ESPN Star Sports (ESS). At ESS he handled distribution for the Western region as well as all-India institutional sales.

Talking about his new assignment with Ten Sports, Poddar says, " We will work with The One Alliance to get our connectivity numbers up. For this purpose Ten Sports is scouting for three regional heads for the North/East, South and West." Industry sources indicate that Ten Sports is looking to get the connectivity numbers up to four million. For this purpose 5,000 IRD boxes would have to be activated.

Talking about the overall distribution scene Poddar notes that now it is a case of one bouquet fighting with another. The days of the single channel battle is a thing of the past. "That is why Ten Sports is so valuable for The One Alliance in helping them push their bouquet. We have the Indian cricket team's tour of Sri Lanka later this year. Next year we have India's tour of Pakistan and the West Indies.

"We are hopeful that we will be able to exclusively telecast these events in India. Our other key property is WWE. This brings viewers to the channel week in and week out. It has generated significant buzz for us

"We also have two of the Tennis Grand Slams - French Open and US Open. We are also strong in the international hockey arena. All these are long term deals which will make sewing up distribution deals easier. We also encourage more entrants whether it is the BCCI or Zee. Competition will help grow the market further."

Talking about his previous asignments, Poddar says that ESS was already an established brand. Therefore his task was to build up the brand's credibility further. "On the other hand with India TV I was working on pushing a free-to-air news channel that entered a space that was already occupied. However, using our on ground contacts and relationships with the cable fraternity we were able to build up visibility in the Hindi belt. The knowledge that I gained over the years over how the distribution business operates also came in handy."

PRAVEEN GAUR HEADS INDIA TV DISTRIBUTION Poddar's exit has seen Praveer Gaur, who was regional manager distribution for the North and East at India TV since its launch, taking charge as the all India head. India TV chairman Rajat Sharma confirmed to Indiantelevision.com the information about Gaur's promotion.

Gaur started as a dealer-distributor for pay channels including Star Sports, ESPN and the Star group of channels. At India TV Gaur will focus on getting the channel on the colour band.

Gaur says, "There are new channels in the market ready to target and buy the frequency we hold. Our plan is to involve the cable operators by organising interactive programmes."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Virat-Kohli-800x800.jpg?itok=8Zi6rB7w
UCWeb: Cricket viewership soars 230%, Lucknow, Pune, Bhopal, Delhi & Mumbai see max traction

NEW DELHI: Consumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms - UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. According to a data report titled Insights into India’s Cricket Frenzy released by Alibaba...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories