BBC audience in Bangladesh increases

MUMBAI: BBC World Service has stated that its weekly audience in Bangladesh has increased by 2.6 million in the past year. Thirteen million Bangladeshis tuned in to BBC Bengali. These were some of the findings of a weekly report undertaken by an independent agency for BBC World Service.

The increase is mostly thanks to the rise in rural listeners and represents a strong recovery from the audience drop in 2003 following the Iraq war. The survey reveals that the vast majority of those who have ever listened to the BBC ? more than 80 per cent - consider it to be trustworthy.

BBC World Service acting executive editor Asia and Pacific Region Sabir Mustafa said, "I am delighted that the hard work and expertise of our programme makers has paid off. There is an emphasis on making livelier, more interactive programmes, while maintaining the BBC's high editorial standards. We dedicated ourselves to winning our listeners back, and it's great to see this result."

BBC World Service controller marketing communications and audiences Alan Booth said, "The Beeb is by far the strongest international media brand in Bangladesh. It is a major market for us. What we have learnt since 2003 is how quickly we can be affected by global events. What is reassuring is how rapidly we have recovered ground and won back our listeners. These results are even more impressive against the backdrop of the general decline in radio audiences across urban areas in Bangladesh, as more people turn to TV."

The research was conducted between December 2004 and January 2005 by an independent research agency in Bangladesh. About 2,010 interviews were conducted, using random probability sampling among the general public aged 15+.

Latest Reads
COLORS launches an epic tale of good vs. evil - ‘Vish Ya Amrit: Sitaara’

COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’

Television TV Channels GECs
First Promo of Pro Volleyball League goes on air

With the league a couple of months away, volleyball fans across the country were treated to the first promo of Pro Volleyball League on Wednesday.

Television TV Channels Sports
CNN Digital appoints new head of CNN Digital Asia

CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience.

Television TV Channels News Broadcasting

Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

Television TV Channels Factual @ Discovery
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories