|
Wired broadband users account for 50 per cent of Internet hits
while dial-up connections are lower at 43 per cent. Though wireless
broadband users only account for 8 per cent of the traffic, the
number is rising says, the report.
An important distinction between broadband and dial-up users is
that the former spend an average of 6.2 more hours online each month
at home than dial-up users. Broadband users also view an average
of 2,330 pages each month at home--almost twice as many pages as
the 1,217 views by dial-up users.
"Broadband really transformed users' experiences," said
vice president-category development at Yahoo! Beth-Ann Eason. "When
you have broadband, you're more likely to pursue a greater depth
of knowledge around a particular topic," she said.
Broadband users are more likely to engage in a wide variety of
online activity, including downloading videos, sharing photos, publishing
Web pages and participating in online dating, than are dial-up users,
according to the report.
Online buying is a hot activity with broadband users. Sixty-eight
per cent of respondents with wireless broadband and 49 per cent
of those with wired broadband report regularly making purchases
on the Internet, compared to 38 per cent of those on a dial-up connection.
Additionally, consumers who go online via broadband are five times
more likely than dial-up users to access more than one type of media
simultaneously.
|
