MUMBAI: The brand new channel from Broadcast Worldwide Tara Newz, in association with the Bengal Motor Sports Club, is organising the Tara Kolkata Drive motor rally to commemorate 100 years of motor rallying in India. The channel will telecast the rally live on 24 April.

The rally will run in one leg on the “Time-Speed-Distance” [TSD] format. It will start and end at Kolkata Press Club, Maidan. The flag off will be at 8 am and will traverse a 100-km route across the city and its outskirts and touch upon many historical sites in the city.

There will be ground events like popular musical bands at important crossroads like Shyambazar, Rash Behari, City Centre Salt Lake, Jodhpur Park and back at the Press Club, Maidan. Orient Express will perform at the Press Club to entertain the participants while the points are being tallied. There will be a Music Express at Rash Behari Avenue crossing and Jodhpur Park. There will be quizzes on Kolkata landmarks and cars. Spectators can follow the cars to unscramble anagrams and win cash prizes worth Rs.1000, says an official release.

The event is being supported by Seagram, Castrol, Titas footwear, Coca Cola, 6 Ballygunge Place, Mongini’s, Havell’s, and Red FM asli masti.