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NEW DELHI: Channel 7 from the media group Jagran went formally
on air today, promising different treatment to its programming tilted
towards non-fiction and hopped on to a DTH platform at the same
time to increase its reach, which is supplemented by the cable networks
it is managing to ride.
The channel, which has been set up to cater to the vast Hindi-speaking
audiences, already being targeted by a slew of news channels, has
lined up programmes like Giraftaar that do not have any anchor,
but is a seamless series of crime stories.
Some interesting shows on Channel 7 included 7 Special (analysis
of the top news of the day), Metro Zindagi (news from metros),
Showdown (half hour daily cricket show), Swadesh (national
news from the states) and Saat Samundar (reportage and analysis
of significant global developments).
Other programmes that deserve a special mention include one-on-one
interviews by Arup Ghosh in Nishane Par and Mission Zindagi,
which highlights a positive aspect of India. What makes these shows
different from others is the treatment meted out to them, a channel
executive said.
"This is probably the first news show where there is no anchor,
but stories, done by reporters, hold themselves on their own,"
a senior programming executive of Channel 7 said.
Over the next one month, Channel 7 will unveil more non-fictional
programming, including lifestyle ones, with a bid to cater to all
types of audiences and not just pre-dominantly male audiences who
get attracted towards news channels.
News channels getting into the infotainment arena is increasingly
becoming a trend and could be seen even n English ones like NDTV
Profit, which is, reportedly, exploring having weekend programmes
on the lines of sitcoms.
"Having broadbased programming on the channel also means that
one need not have back-to-back news bulletins," the programming
executive explained.
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