Awaaz consumer poll to identify best brands

MUMBAI: In its efforts to give the Indian consumer a voice, Awaaz, the Hindi consumer channel, has announced the launch of consumer preference poll for India’s best brands called ‘Awaaz Consumer Vote 2005’.

Leading researcher AC Nielsen ORG MARG has conducted the research spanning 22 service categories across the country in 21 locations with about 7,000 people participating in the survey.

The locations adequately represent the heterogeneous nature of India in terms of geography (zones) and population size (town classes - metros, mini-metros and class I towns). Over 7,000 respondents covering all strata of society will decide on the brands available in the country, says a Press release.

The market scenario comprises the modern Indian customer who is a well-informed individual and has the freedom to choose from many brands available in the market.

The power to choose, to spend and the power to make or break a brand all rest with the consumer ultimately. In such a scenario, brand building has become much more vital and much harder than ever before.

Keeping in mind the Indian scenario, Awaaz has taken the route to arrive at a list of the 'most preferred brands' for the consumer for each of the product categories covered in this study. Banks, FMCG, consumer durables, telecom and automobiles are among the 22 service categories that the poll will cover.

“Preferred” brand rather than “favourite” brand was the parameter captured in this study, since preference is deemed to reflect experiential and thereby more realistic responses. To a great extent, preference also indicates future intentions of repeat purchases.

Spontaneous responses rather than prompted responses were taken in to bring out unbiased preferences with the intention of capturing “memorable” brands.

According to Awaaz marketing head Ajay Chacko, “The Indian market is becoming a buyer’s market where a multitude of brands give the customer the power to choose. Brand building and sustenance is even more vital now.

"Through this study, Awaaz stands by its proposition of being the ‘Voice of the Indian Consumer’. We would like to capture the attributes that make a brand popular. The survey will inform consumers of the most preferred brand while at the same time making the advertisers and manufacturers aware of parameters on which a particular brand is preferred by consumer over other brands.”

To arrive at the results, adults in the age group of 18-60 years comprising males and females belonging to SEC A, B and C households in different parts of the country. A large-scale quantitative research technique will be adopted to carry out the research among the target respondents.

The consumer vote survey will culminate in a Consumer Awards Ceremony in June 2005 that will voice the consumer’s opinion.

The results will be documented in a research handbook co-authored by Awaaz and AC Nielsen ORG MARG which will be published in June 2005.

Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories