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According to Prasar Bharati CEO KS Sarma, which manages DD, considering
the stand that ESS had been taking on cricket, there was "no
option left, but to approach the courts." This case will be
now heard on 5 April.
Though Prasar Bharati has not moved the court against other TV
channels, which had been liberally using DD-generated cricket footage
for their respective programming, including news bulletins, it hopes
that the move against ESS would "deter others from undermining
its commercial interests."
Earlier, DD has refused part payment for cricket clips from the
likes of ESS as it felt it was a "pre-emptive action."
Asked to clarify the issue, Venkateish admitted something to this
effect had happened, but could not add details as the matter was
being "handled by (ESS') Singapore office."
Last month DD had sent legal notices to 16-odd TV channels, pointing
out that using cricket clips, generated by DD, at the rate of Rs
6,000 per minute for full shows was a breach of the terms set for
usage of news clips.
After receiving the legal notice, while some channels had apologised
and offered payment, others had sought further clarification from
DD.
Also read:
DD slaps
Rs 1 billion+ footage tab on channels
DD threatens
legal action over ESS' highlights
India-Pak
'Showdown' on ESS highlights package
Cricket:
DD asks news channels to pay up for footage
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