DD expects to catch Rs 500 mn after payoffs

 NEW DELHI: Indian pubcaster, Doordarshan, may not have been able to engineer a windfall from the recently-concluded Indo-Pakistan cricket series, considering the controversies surrounding the telecast rights, but it has managed to earn a decent amount from various sponsorship deals.

According to the pubcaster, initial calculations show that on a gross collection of about Rs 1.8 billion, it expects to make a net profit in the region of Rs 500 million.

Speaking to a day after the historic Indo-Pakistan home series came to an end, which fittingly was won by the latter in the presence of its President General Musharraf, Prasar Bharati CEO KS Sarma said jubilantly, "We expect to make approximately Rs 500 million after paying the Indian cricket board for rights and other deductions."

Prasar Bharati, which manages DD, feels that given the constraints under which the rights were obtained and the inadequate time available for selling airtime, the present performance is "laudable."

Sarma said other deductions would include 15 per cent ad agency commission (the agencies through which advertisers book airtime on DD) amounting to about Rs 300 million.

The total mop up by DD and the outflow to the Board of Control for Cricket in India (BCCI) may "fluctuate a bit," Sarma said, keeping in mind the number of overs bowled; that is, the amount of actual play time. If the number of overs in a one-dayer or the number of days in a five-day Test were less, the inflow would be lesser as would be the outflow to the BCCI as the rights fee. This is part of an arrangement that DD has with the BCCI.

"We expect to pay the BCCI for the telecast rights in the region of Rs 900 million to Rs 1 billion," Sarma said.

The Indian cricket team's performance might not have been so heartening during the concluded home series, but DD has encouraged Sarma to say that the organisation intends to "go out and bid for cricket telecast rights, at least for home series, in the future as aggressively as private players."

Just for record's sake, controversies surrounding the telecast rights being offered by the BCCI, have seen DD emerging as the dark horse in being the favourite for telecasting the cricket matches. DD has beaten the likes of ESPN-Star Sports, Ten Sports, Sony Entertainment Television India and Zee Telefilms, which is mulling starting a sports channel in the near future.

Latest Reads
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories