DD expects to catch Rs 500 mn after payoffs

 NEW DELHI: Indian pubcaster, Doordarshan, may not have been able to engineer a windfall from the recently-concluded Indo-Pakistan cricket series, considering the controversies surrounding the telecast rights, but it has managed to earn a decent amount from various sponsorship deals.

According to the pubcaster, initial calculations show that on a gross collection of about Rs 1.8 billion, it expects to make a net profit in the region of Rs 500 million.

Speaking to a day after the historic Indo-Pakistan home series came to an end, which fittingly was won by the latter in the presence of its President General Musharraf, Prasar Bharati CEO KS Sarma said jubilantly, "We expect to make approximately Rs 500 million after paying the Indian cricket board for rights and other deductions."

Prasar Bharati, which manages DD, feels that given the constraints under which the rights were obtained and the inadequate time available for selling airtime, the present performance is "laudable."

Sarma said other deductions would include 15 per cent ad agency commission (the agencies through which advertisers book airtime on DD) amounting to about Rs 300 million.

The total mop up by DD and the outflow to the Board of Control for Cricket in India (BCCI) may "fluctuate a bit," Sarma said, keeping in mind the number of overs bowled; that is, the amount of actual play time. If the number of overs in a one-dayer or the number of days in a five-day Test were less, the inflow would be lesser as would be the outflow to the BCCI as the rights fee. This is part of an arrangement that DD has with the BCCI.

"We expect to pay the BCCI for the telecast rights in the region of Rs 900 million to Rs 1 billion," Sarma said.

The Indian cricket team's performance might not have been so heartening during the concluded home series, but DD has encouraged Sarma to say that the organisation intends to "go out and bid for cricket telecast rights, at least for home series, in the future as aggressively as private players."

Just for record's sake, controversies surrounding the telecast rights being offered by the BCCI, have seen DD emerging as the dark horse in being the favourite for telecasting the cricket matches. DD has beaten the likes of ESPN-Star Sports, Ten Sports, Sony Entertainment Television India and Zee Telefilms, which is mulling starting a sports channel in the near future.

Latest Reads
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories