Mediacast takes place in London next month

MUMBAI: Mediacast, the European exhibition and conference for Global Content Everywhere business and technology takes place from 10-15 May 2005 in London.

The conference will focus on the technology and business of content delivery across multiple platforms (cable, satellite, terrestrial, DSL and mobile) to multiple devices.

The conference programme involves senior people with high level operational experience in broadcasting, network operation and telco TV, as well as key players from technology vendors and service providers. The speakers include BBC New Media and technology director Ashley Highfield, BBCi 24/7 controller Rahul Chakkura, BSkyB director new product development and sales Brian Sullivan and EchoStar VP Ben van den Broek

Mediacast exhibition director Amanda Strange says, "Unlike conferences that charge up to ?1,200 for involvement, the Mediacast conference is a free event designed to encourage and promote the sharing of information amongst the world's top international operators, technology suppliers, manufacturers, distributors, content providers, installers and retailers. The new era of content delivery and expenditure in the next 10 years will be unlike anything we have seen before.

"The need to move, manage, secure and monetise television and on-demand video services has moved beyond getting TV channels to screens in our living rooms. The battle is on to retain and attract subscribers and increase average revenue per user. Today we are at the dawning of the Content Everywhere Era, where consumers have a massive choice of content and are able to view and experience that content anywhere, anytime. Mediacast will provide an ideal forum for visitors, exhibitors and speakers to share their experiences and explore the technologies and business models that will drive this new era."

Mediacast also provides the industry with an opportunity to see the latest products and interactive solutions that will drive the digital on-demand future. It aims at addressing important industry debates including: Content everywhere; Interactive entertainment; Telco network evolution; Launching and managing TV channels; HDTV business models; Digital video technologies; Digital TV challenges; Home networking and mobile media.

Mediacast is organised by Reed Exhibitions. Reed Exhibitions claims to be the world's largest exhibition organiser bringing together 156,000 suppliers and over nine million buyers from around the world. In addition to leading trade exhibitions, the Reed IT portfolio incorporates flagship Industry magazines and high-end independent research and analysis.

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