Hong Kong net topsy, US somewhat survy

MUMBAI: When it comes to surfing the internet Hong Kong residents come out on top. A recent survey by Nielsen//NetRatings shows that residents spend nearly 22 hours surfing in February 2005. This represents a 25 per cent growth over February 2004.

The net is not that hot in Italy. Italians on average log eight hours online during the month. Americans spend an average of 14 hours a month surfing. This is close to the worldwide average. Interestingly America is the only country where people have reduced their net uptake. Their net consumption is down by two per cent.

Nielsen//NetRatings senior internet analyst Kaizad Gotla said, "There are many opportunities ahead for companies online, but if they just continue to do what they're doing today, they're only going to move sideways. Acquiring users in markets that are currently in their growth stages will lead to a loyal user base that will pay dividends for Internet companies in the future.

"Shifts in media consumption, steadily improving online offerings, and growing broadband penetration are likely factors in growing the number of online user sessions on a global basis."

Net usage in the US is showing mature growth which is forcing innovation of new web offerings.

The latest global research from Nielsen//NetRatings tracked the Web usage behavior of 12 countries worldwide

The following table gives an idea of the uptake of the net.

Country Feb. 2005 Time Spent Online Year-Over-Year Growth
Hong Kong 21 hours 53 minutes 25 per cent
France 14 hours 25 minutes 19 per cent
Italy 8 hours 15 per cent
Japan 14 hours 50 minutes 12 per cent
Australia 11 hours 39 minutes 10 per cent
UK 11 hours 20 minutes Eight per cent
Sweden 10 hours 29 minutes eight per cent
Switzerland 10 hours 52 minutes Seven per cent
Brazil 13 hours 13 minutes Six per cent
Spain 11 hours 36 minutes five per cent
Germany 12 hours 31 minutes four per cent
US 13 hours 44 minutes Minus two per cent

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