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MUMBAI: BBC World Service has announced that its Learning English
initiative has for the first time teamed up with China's major universities
for a multi-media English University Tour.
The tour kicked off at Sichuan University in Chengdu a few days
ago. The tour will then travel to universities in Nanjing and Tianjin,
engaging Chinese students via radio, online and SMS texting. Members
of the BBC Learning English team will discuss with the students
British culture and the modern English language. Students will also
be able to take part in activities ranging from a singing competition
to drama performances in English.
BBC Learning English China team Alison Konieczny editor said, "The
University Tour will give us a marvellous opportunity to meet our
listeners and users of bbclearningenglish.com across China. The
Chinese are passionate about learning English, and the tour will
help us to further tailor our programmes to their needs." BBC
Chinese business development manager Raymond Li said, "The
BBC English University Tour is also a great chance to develop relationships
with our radio and online partners in China. By meeting with them
face-to-face, we will be able to explore the best ways to further
expand our cooperation."
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