Murdoch takes a re-look at cyberspace

MUMBAI: Media mogul Rupert Murdoch is looking at focusing at the Internet space with renewed vigour. In a meeting with the top American editors of various publications, Murdoch stated that the plan ahead was to focus on the space and shake it up in the same manner he did with TV.

Murdoch pointed out that the Internet was a fast-growing reality and an emerging medium. The immediate plan to go in for an overhaul of the Murdoch-owned websites of his New York Post, Fox News Channel and other properties to make them destinations for young people. He also added that increasingly people don't have time for daily newspapers as well as the evening news broadcasts and hence the Internet plays a crucial role for news delivery.

Murdoch also acknowledged the cost factor that would be needed to go in for the upgradation of News Corp's sites, but also said making them a pay service at this time was distant. Among the major papers, only The Wall Street Journal, currently charges access fees.

In addition, Murdoch also said bloggers should be encouraged to join news sites. This, he said, would broaden the coverage of news as well as make it interactive for the community at large.

Interestingly, Murdoch was one of the first movers into the Internet space but took a back seat when the dotcom bust took place in the late 90's.

Now that one is seeing the revival of the dotcom space, Murdoch's renewed interest in this space seems only justified.

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