Nat Geo sweeps Beta Brand Survey in US

MUMBAI: In its first time qualifying for Beta's benchmark Beta Brand Identity Survey, the National Geographic Channel not only swept virtually every category in the mid-size cable network category but it also ranked high among all 49 cable and broadcast networks in the survey in US.

This is the latest reflection of NGC's growing momentum which, for all of 2004, had the fastest ratings growth of any network across all genres. Further, NGC just showed its fifth consecutive quarter of record ratings, with Q1 2005 ranking as NGC's most watched quarter ever, with more than 65 million viewers tuning in to the network.

NGC's ranking in Beta's Brand survey among midsize networks (fewer than 70 million subscribers with notable analogue distribution) is an astounding number one in virtually every category.

Viewers deemed the network their number one

choice for "entertaining," "informative," "high quality" and "original programming." Importantly for advertisers, viewers also indicated they were "more inclined to pay attention to commercials" on NGC. The results of this Beta survey are based on the online questionnaires completed in January-February 2005 by 2,013 cable subscribers in the US.

"We are seeing the benefits of a strategy that builds upon our distribution growth with a strong slate of programming -- both series and specials. These latest Beta Brand Survey results demonstrate that the strength of our brand rivals that of many more established networks," said NGC president Laureen Ong.

Highlights of the mid-sized networks survey for NGC include:

high quality, favorite channel, entertaining, informative, original programmes and series, bold, tries new things, fun, like to see in HDTV, pay attention to commercials (tied), less cluttered with commercials, distinctive, valuable and family-oriented.

NGC's ranking among all cable and broadcast networks measured in the survey include:

#1 -- Like to see in HDTV

#1 -- Less cluttered with commercials (tied)

#2 -- Distinctive (tied)

#2 -- Pay attention to commercials (tied)

#3 -- High quality

#3 -- Original programmes and series

#3 -- Bold, tries new things

#4 -- Entertaining

#4 -- Valuable

#4 -- Informative

"A virtual sweep of number one in the first inclusion in the Beta Brand Survey is unprecedented. In just over four years NGC has gained extraordinary momentum, one of the fastest growing in distribution and the fastest growing in ratings. The results of this survey demonstrate our continued progress in establishing us as a favorite entertainment viewing destination," said NGC vice -president (research) Brad Dancer.

Latest Reads
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories