vid'linkMobile made Olympics coverage easy: Beehive

MUMBAI: Beehive Systems' says that Star News, Zee News and Doordarshan have successfully used its laptop-based digital newsgathering system called vid'linkMoblie to help them cover 2004 Athens Olympics.     

The laptop-based mobile newsgathering equipment, vid'linkMobile was being used by the news reporters to transfer video footage through the course of the event over non-conventional mediums like dial up internet connection, says an official communique.

The advanced codec used in vid'linkMobile compresses the video almost 70 per cent more efficiently than other compression standards making sure at the same time that the video quality remains intact. The biggest value addition, claims the release, is that the cost of transferring the video from remote locations using vid'linkMobile is almost 80 per cent less than traditional mediums like VSAT, and leased lines.

According to the release, Zee News was able to transmit the video footage over a 3G mobile phone.

Speaking about how Beehive's vid'linkMobile has benefited the channel, Zee News CEO Laxmi Goel said, "vid'linkMobile has helped us reduce the cost of covering Olympics significantly which would have otherwise been considerably large given the scale of coverage for an event as big as the Olympics. One other advantage is, since the system is laptop-based, it gives our reporters the flexibility to move anytime, anywhere without having to travel with traditionally bulky equipment which firstly needs considerable preparation to set up and secondly limits mobility."

While Star News' director operations Vynsley Fernandes said, "Using vid'linkMobile to cover Olympics has made lot of business sense for Star News considering that this system has helped us cover one of the biggest events of the decade at a fraction of the cost normally incurred by traditional mode of video transfer. Goes without saying that the quality and ease of handling is a phenomenal advantage in itself."

According to Beehive Systems' vice-president, business development Ajay Pal Singh said, "It's a matter of great pride for us that such high-profile channels like Zee News, Star News and Doordarshan have relied on Beehive's newsgathering solution to cover an event as prestigious and important as the Olympics. The clients' feedback on the system's performance and the impact it has had on their business has been very positive so far and there is no reason why it should not go on to bring about tremendous cost benefits for the clients by the time the event is over."

Prior to this, the release claims that Doordarshan had used vid'linkMobile to cover the Iraq war and was able to achieve unprecedented views of the battlefield, which in turn had help the pubcaster to give a fillip to its TRPs.

Latest Reads
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Sports media rights to soar 22% in 2018 in Asia Pacific: MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories