vid'linkMobile made Olympics coverage easy: Beehive

MUMBAI: Beehive Systems' says that Star News, Zee News and Doordarshan have successfully used its laptop-based digital newsgathering system called vid'linkMoblie to help them cover 2004 Athens Olympics.     


The laptop-based mobile newsgathering equipment, vid'linkMobile was being used by the news reporters to transfer video footage through the course of the event over non-conventional mediums like dial up internet connection, says an official communique.

The advanced codec used in vid'linkMobile compresses the video almost 70 per cent more efficiently than other compression standards making sure at the same time that the video quality remains intact. The biggest value addition, claims the release, is that the cost of transferring the video from remote locations using vid'linkMobile is almost 80 per cent less than traditional mediums like VSAT, and leased lines.

According to the release, Zee News was able to transmit the video footage over a 3G mobile phone.

Speaking about how Beehive's vid'linkMobile has benefited the channel, Zee News CEO Laxmi Goel said, "vid'linkMobile has helped us reduce the cost of covering Olympics significantly which would have otherwise been considerably large given the scale of coverage for an event as big as the Olympics. One other advantage is, since the system is laptop-based, it gives our reporters the flexibility to move anytime, anywhere without having to travel with traditionally bulky equipment which firstly needs considerable preparation to set up and secondly limits mobility."

While Star News' director operations Vynsley Fernandes said, "Using vid'linkMobile to cover Olympics has made lot of business sense for Star News considering that this system has helped us cover one of the biggest events of the decade at a fraction of the cost normally incurred by traditional mode of video transfer. Goes without saying that the quality and ease of handling is a phenomenal advantage in itself."

According to Beehive Systems' vice-president, business development Ajay Pal Singh said, "It's a matter of great pride for us that such high-profile channels like Zee News, Star News and Doordarshan have relied on Beehive's newsgathering solution to cover an event as prestigious and important as the Olympics. The clients' feedback on the system's performance and the impact it has had on their business has been very positive so far and there is no reason why it should not go on to bring about tremendous cost benefits for the clients by the time the event is over."

Prior to this, the release claims that Doordarshan had used vid'linkMobile to cover the Iraq war and was able to achieve unprecedented views of the battlefield, which in turn had help the pubcaster to give a fillip to its TRPs.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories