Television

Lycra MTV style awards to be held on 15 October

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MUMBAI: Lycra MTV awards is schedule to take place on 15 October. In its second year, with 18 awards across 12 categories honouring 'style', the style awards are based on the 'Fashion Circus' theme, and will be held at the Jamshed Bhabha Auditorium.



The style awards nomination specials will run on MTV till 7 October, Monday to Thursday at 9:30 pm and the main show will be beamed on MTV on 31 October at 8 pm.



Lycra MTV style awards is the joint property of Lycra and MTV in India and the association is to share a fashion platform that recognises the best in industry across different disciplines.

According to an official communiqué, MTV networks India, managing director Alex Kuruvilla said, "Last year the 1st Lycra MTV Style Awards launched with a big bang and has already set a benchmark for style and fashion in the country. This year we are going all out to further build it into the definitive style platform that it is intended to be...the most stylish show in India!"



The style awards night this year will feature live music performances by India's hottest acts and ramp walks that will showcase the lines of celebrated Indian designers.

The designers who will be presenting their collections at the style awards include Rina Dhakha, Manish Arora, Aki Narula and Rocky S. While five artists - DJ Suketu, Raghav, Trick Baby, Sandeep Chowta and Pentagram would create background music for the designer lines.



There will be a 'special act' put together by Bollywood stars like Sanjay Dutt, Anil Kapoor, Aditya Pancholi, Sameera Reddy and Mahesh Manjrekar.



The Lycra MTV style awards will be promoted through a campaign that will run across print, outdoor, on-air, mobile and online via mtvindia.com. The exclusive pre-show parties in Bangalore, Delhi and Bombay will usher in the Lycra MTV style awards, says the release.



This year the style awards will recognise style, fashion and talent in personalities across different walks of life for their indomitable style.



The panels of judges, who have selected the nominees this year, include Fardeen Khan, Feroze Gujral, Jeetendra, Malini Ramani, Mandira Bedi, Manish Malhotra, Nikhil Chinapa and Sukhbir. The nominees were chosen for being original, dynamic, stylish, innovative and contemporary, informs the release.



Invista vice-president apparel, Asia Pacific, Gregory Vas Nunes says, "Lycra pioneered the concept of Style Awards in China four years ago. Last year, we brought the same concept to India partnering with MTV. We are committed to redefining style around the world and are delighted to co-host the Lycra MTV Style Awards that will salute individuals and celebrities who epitomise style in India. With the participation of individuals from fields as diverse as fashion, entertainment, sports, politics and music, Lycra remains as committed as ever to making this the most happening fashion and lifestyle event in India".



The nominees for the most stylish person in films in the male category include, Zayed Khan, John Abraham, Saif Ali Khan, Abhishek Bachchan and Sanjay Dutt. Whereas, nominees in the female category include Kareena Kapoor, Preity Zinta, Sushmita Sen, Lara Dutta and Priyanka Chopra.



The male nominees for the most stylish person on television are Farooq Sheikh, Yash Tonk, Navjot Singh Sidhu, Sanjeev Kapoor and Parmeet Sethi. The female stylish contenders on television are Mauli Ganguly, Gauri Pradhan, Raveena Tandon, Urvashi Dholakia and Nidhi Razdan.



In the music world, nominees for the most stylish person are Lucky Ali, DJ Aqueel, Bombay Vikings, Strings and Shaan. And the stylish female in the music world Sophia, Vasundhara Das, Sunidhi Chauhan, Neha Nagpal and Ritu Vaidya.



Nominations in from sports world include Yuvraj Singh, Viren Rasqina, Arjun Atwal, Sania Mirza and Baichung Bhutia, informs the release.



The three categories for the awards are popular, technical and honours. The popular awards will recognise the most stylish people in the fields of music, television, films and sports, while the technical awards will acknowledge people from the fashion industry including models, designers and fashion photographers.



Viewers can vote by either logging onto mtvindia.com, or dropping their votes in ballot boxes placed at 'MTV Hangouts', or via sms .



Invista country leader, Satish Khurana added, "Lycra with its universal appeal and versatility is synonymous with enhanced comfort, fit and movement, style and above all, garment quality which together with our preferred brand partners - Jockey, Numero Uno, Pantaloons, Pepe and Triumph International - stretch the imagination to create innovative style statements that work for you. Additionally, this year more than 30 brands in India are using Lycra in their range of garments.



The sponsors for Lycra MTV Style Awards 2004 are Bausch & Lomb, Hyundai Getz, LG CDMA, Brylcreem, Style Partner Liberty Footwear and Hospitality Partner Dublin, ITC Windsor Sheraton and Intercontinental - The Grand.

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