Idea Lao, Paise Le Jao! (bring an idea, return with the funding) is the core concept of Business Baazigar - The Next Big Entrepreneur reality show that would be launched by Zee Telefilms.

This is a 36-episode real life drama in which candidates from all walks of life, executives, students, housewives and even retired persons from cities as well as small towns and villages will face off against one another for the title of "India's best entrepreneur" and an eventual funding of the big dream.

The show goes on air from January 2005 and is being produced by 25 FPS Media.

Imagine a platform that not only celebrates some of the nation's best entrepreneurial ideas but also makes an attempt to rightly channel and manage them. The endeavor is to provide a launch-pad to the most deserving of India's budding entrepreneurs where people with ideas would dare to bid for their dreams and ideas.

The process will start by a call for entries. A panel will then shortlist from expected thousands of preliminary entries down to a manageable number of around 100. These will then be further short-listed to 20, who will compete with each other in a reality show.

Winners get funded for whatever their business ideas are worth after an evaluation is completed. The process will be transparent and auditors of repute will supervise the entire shortlisting process.

Participants would be given tasks that will test their intelligence, strategic skills and ability to think on their feet when time and money both are at a premium. At the conclusion of each task, the winning team will be granted a reward in cash and kind.

A television show and an event, the programme hunts for some of the best business ideas in the country and the brains behind these. Tasks each week will incorporate various aspects of business: sales, marketing, promotions, charities, real estate deals, finance, advertising pitches and facilities management.

Not a bad idea from a person, Subhash Chandra, who actually is a rags to riches story, considering the Essel Group made its initial money from 'chawal' (exporting rice to the erstwhile USSR) and came into big time by starting the country's first Hindi language satellite channel, Zee TV.