Television

Zee to pump in Rs 2 billion into sports channel: Chandra

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/18/u_10.jpg?itok=4DIbRR5W

NEW DELHI: Zee Telefilms Ltd, which reported a 10.8 per cent growth in consolidated revenue for the quarter ended 30 June 2004, would be investing about Rs 2 billion in its proposed sports channel in the initial phase.



Speaking to indiantelevision.com yesterday, Zee Telefilms CMD Subhash Chandra said, "Investments are an ongoing process. But we do plan to pump in between Rs 150 crore and Rs 200 crore (Rs 1.5 - Rs 2 billion) initially (in the proposed sports channel)."



This is not the first time that Zee Tele has thrown its hat in the sports broadcasting arena. Some years back, a Zee affiliate, Buddha Films, had attempted to do a marketing tie-up with Indian pubcaster Doordarshan relating to cricket matches.



Asked whether the sports channel would be in collaboration with Turner Broadcasting, a Time Warner group company, Chandra said those aspects would be "looked into now" after having finally acquired the telecast rights for Indian cricket for the next four years.



Chandra believes he has got a good deal "Now that we have got the rights, we'll start the process of setting up the sports channel. There is an offer from Turner, but we'll have to look into some other aspects too before we make any announcements in this regard (relating to a possible joint venture)," said the maverick media baron, who is credited with changing the face of Indian television market by starting the country's first Hindi language entertainment channel, delivered via satellite, over a decade back.



Some time back, Turner Broadcasting Asia-Pacific had written a letter to Chandra, offering collaboration on a sports channel, the details of which are still not available with the media. At present, Turner International India and Zee Telefilms have a 26:74 distribution joint venture called Zee Turner Pvt Ltd.



Wouldn't it be logical for Zee Telefilms to extend the relationship with Turner with the sports channel and, in turn Time Warner, if it wishes to take on other global giants like News Corp (Star's parent company) and Disney (ESPN's owners)? "These are business decisions that have to be taken after considering various other aspects and cannot be disclosed to the media always," Chandra said.



Zee Telefilms has also mandated FCB-Ulka, an advertising agency, to undertake a public opinion poll on a suitable name for the proposed sports channel. "We'd have to see what the agency has to say on the name," Chandra explained when asked what could be a likely name for the sports channel.



Some of the options on the names that are available with Zee include the traditional Zee Sports and the trendy Sportz, may be with an emphasis on the alphabet `Z' to denote its parentage.



According to company sources, a final decision on the name is likely to be taken either later in the day or over the next few days after Chandra returns from Chennai. He had been camping there over the weekend to make forceful presentations to the BCCI, which ultimately swung a split verdict on the issue in the cricket board in Zee's favour early Sunday afternoon.



Chandra also maintained that Zee has managed to get the telecast rights at a good bargain at $ 308 million, plus another Rs 930 million committed for the development of domestic cricket in association with the Board of Control for Cricket in India (BCCI).



"As a businessman, I do calculations. The percentage increase in the number of days of available cricket is 33, while our bid was hiked by about 20 per cent. So, in a way, we have managed to get a product worth Rs 33 at Rs 20," Chandra, who was in a jovial mood, tried to explain the intricacies of bidding and winning.



Experts seem to agree with the Zee Telefilms logic. According to conservative estimates from the Hong Kong-based research agency Media Partners Asia (MPA), Zee's cricket coverage could potentially bring in revenues between $320 and $350 million over a four-year period against total cost estimate between $350 million and $375 million. MPA also estimates that net advertising revenues have the potential of touching approximately $160 million with distribution or subscription revenues at around $140 million, with 80 per cent generated from India.



Short-term losses bit long-term gains? MPA analyst Vivek Couto grandly explains, "Did Subhash (Chandra) and Zee overbid? Who cares? In the Mogul-ish scheme of things when Ted Turner bid for the Atlanta Braves or when Rupert Murdoch outbid Barclay Knapp at NTL to win the English Premier League in 90s, sure the bids were inflated and early losses were sizeable. But long-term returns (both tangible and intangible) were there for the taking too."



Isn't Subhash Chandra also sometimes referred to as the Asian Rupert Murdoch?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories