NGC using 'Innovation' to localise further

MUMBAI: One of the best ways a foreign channel can increase share in an increasingly competitive market is by creating a direct local connect. The National Geographic Channel (NGC) is doing just that.

A couple of months ago it had aired the special Leopards of Bollywood which had been done by Miditech. It will now take the localisation strategy ahead in a big way when it telecasts Innovation.


This is not just an on-air activity. NGC is planning on ground events as well. The show kicks off on the channel on 3 October.

Speaking to NGC senior VP content and communication Dilshad Master had the following remarks to make about the new initiative. "Innovation is a new science series that will tell the dramatic stories of cutting-edge technologies that are changing our world.

"Technology that we thought only belonged in the realms of science fictions are happening here and now. Each episode will talk about a technology that is either controversial, secretive or competitive in nature."

On the marketing front to create a strong local flavour Master added that the broadcaster has planned to associate with a premier technology institute in the country. The aim is to extend the entire event to a ground level. "The aim is to thereby facilitate innovations from our country to get mass media exposure.

"Towards this end, a nationwide campaign will be mounted to identify scientific and technological innovations. These will originate not just from the academic and R&D community, industry professionals in India but also from common folks who simply have a great idea."

NGC will then select the top 10 innovations for wide media exposure and the best one for entrepreneurial opportunities. Master added that this Economic Development Board of Singapore (EDB) project is meant precisely for the reason of commissioning Indian producers for original content.

"Last year, two proposals from India were accepted and given the go ahead. This year we expect even more India- based proposals to come through. We will continue to source stories from India - as long as they fit in with the long running series that are on the channel, are unique in their content and hold true to our brand promise."

Coming back to the on air show one episode is called Building To Extremes. Towering above us, skyscrapers symbolise man's victory over his habitat. However 9/11 showed their vulnerability. The show examines they be made safe.

Latest Reads


Television TV Channels Sports
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting
Andrew Marshall joins HOOQ as general counsel

MUMBAI: HOOQ, Asia’s first video-on-demand service, has appointed Andrew Marshall as the new general counsel. Marshall, who will be  based out of the company’s headquarters in Singapore, will bring his legal and regulatory expertise to the streaming platform.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories