| Timed with the launch, Alpha Telugu has lined up a
series of campaigns, which will start rolling from the 12th. According
to Alpha Telugu business head Sreenivaas Bhatt, print, outdoor and
cable will be used to promote Alpha Telugu, apart from cross promotions
through the network.
Speaking exclusively to indiantelevision.com, Bhatt says the channel
will telecast 17 hours of original programming daily from Day 1
of launch. According to Bhatt, a programming bank of two months'
duration is ready.
Alpha Telugu will telecast five daily news bulletins of 30 minutes
duration. A total of 12 serials, eight soaps for the prime time
slot and four for the afternoon band are also being lined up.
"Alpha Telugu will be stressing on reality-based shows. So,
apart from news and soaps, the channel will telecast chat shows,
interviews, live shows and documentaries portraying the common man's
life in Andhra," offers Bhatt.
Bhatt however, refused to divulge financial details of the channel's
programming and marketing saying more data was awaited.
"Reality dramatised" - that's the tagline for Alpha Telugu.
With Zee Network finally realising its long-in-the-offing Telugu
entry, it could well be put as "drama realised".
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