Television

Zee sets 2 October as sports channel launch date

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/17/Untitled-1_21.jpg?itok=2EumaV0L

NEW DELHI: Zee Telefilms CMD Subhash Chandra today said that the network proposes to launch a sports channel on 2 October (the day on which, in 1993 Zee TV first went on air), even as he expressed confidence of the company bagging the Indian cricket telecast rights for the next four years.



Addressing a press conference in Chennai this afternoon, soon after meeting the Board of Control for Cricket in India (BCCI) officials on the cricket telecast rights issue, Chandra said, "Zee's production capabilities are unquestionable."

 

 

He was responding to a question whether Zee Telefilms, as a company, fulfills a BCCI tender clause that states bidders should have experience in production of cricket and sporting events and an in-house production facility and capabilities.



Taking the game into the opponent's den - in this case ESPN-Star Sports, which too has bid for the rights, but is placed below Zee in money terms - Chandra added at the press conference that no other channel has done its own production, hinting that most of the time such activities are outsourced to strategic partners.



Though Chandra expressed the hope that Zee would be awarded the cricket telecast rights - " we are confident" - he did not divulge the name, the proposed channel would sport. In all probability, a Zee stable channel ought to sport the Zee brand name, unless it turns out to be one stitched together in collaboration with some foreign partner.



Turner Broadcasting Asia, a Time-Warner group company, has placed a proposal before Zee for a collaborative effort on a sports channel should the Indian network go ahead with its plans after bagging one of the biggest prizes in the cricketing world - BCCI-organised cricket.



Asked whether the bid of $ 260 million for the BCCI rights, plus additional sum for development of domestic cricket, is on the higher side, Chandra said, "The Rs 1,200 crore (Rs 12 billion) bid for four years is a very viable figure." He, however, refused to give a year-wise break-up of the total bid amount saying that those are business plans, which could not be disclosed at this moment.



Still, Chandra added that there would be three streams of revenue to be exploited by the successful rights holder. The three streams are advertising revenue, domestic subscription revenue and revenue generated from selling the rights in the global market on various platforms.



According to Chandra, the network is in talks with several cricketers to be the brand ambassador for the proposed sports channel. Over the past few days, Zee channels have been airing sound bytes from former Indian cricketers on why Zee, as a domestic media giant, should get the BCCI telecast rights and not the other contenders.



In a presentation to the BCCI, Zee Telefilms, after having pushed its case stressing on its reach and financial muscle and what an association with it could result in, has said at one point: it's time for BCCI to be acknowledged among the "Global sports brand elites". The reference was to the global brand positioning of the BCCI on the lines of a PGA Tour in golf, ATP Tour as in lawn tennis, FIFA as in football and the Olympics.



Elaborating on its plans for the development of cricket in association with the BCCI, Zee has said that in the following areas it would be helpful:



-Advising and help in implementing permanent solutions for TV production coverage at local stadiums

-Help in developing state associations and teams as brands

-Assist in creation of affinity based fan following representing city/ state

-Maximising exposure for local partners and sponsors 



And, why is Zee is best placed to do this ? Because of the following:



-Zee is the only network with regional & global coverage for Indians

-Zee has the largest in-house production facility in India

-Zee's broadcast center in Noida (on the outskirts of Delhi) is the largest in SAARC

-10 outdoor broadcast vans, 84 cameras, 30 edit machines, 23 graphic machines, 20 VSATs.

-Over 500 people experienced in technical & production areas



Of course, Zee has also indicated in its presentation that it has enough experience of producing and telecasting cricket events as also other sporting events. The bottomline of the whole presentation: BCCI and Zee would together make world-class global brands, which are Made in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/vikky-800x800.jpg?itok=tT_jQk1v
'Vicky goes Desi' on NDTV Good Times

After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories