MUMBAI: Bharat Ranga, ad sales head of Zee Cinema and Zee Music, has been elevated to the position of business head of the two channels.

Additionally, his portfolio will also include responsibility as the business head of the three new cable launches Premier, Classic and Action Cinema that Zee has just launched. The three channels were earlier exclusive to Zee's DTH platform, Dish TV.

With the appointment of Ranga, Zee Telefilms director, special projects Yogesh Radhakrishnan will no longer be looking after the day to day business affairs of these channels. He will now be focussing on international assignments including setting up business base in Dubai media city and the ambitious Zee Cine awards.

An old hand at Zee, Ranga had joined Zee Telefilms in March 1998. With the right mix of media and consumer durable experience, he was handling the sales and marketing of Zee Records. He was instrumental in organising the Zee Cine Awards in its inaugural year 1999-2000. During the same time he also handled the film and music advertising exposure business for the entire network, inform company sources.

In 2002, he took charge as ad-sales head of Zee Cinema and Zee Music.

A postgraduate in business management from the University of Ajmer, Ranga has earlier had stints with The Times of India and Usha International as regional sales manager.

Despite numerous efforts, Ranga could not be contacted for his comments at the time of filing this report.