Television

Trendz to telecast Bridal Asia 2004

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MUMBAI: Indian weddings besides being a blossoming industry are a visual treat- display of fashion and style.

Zee's premium fashion and style channel Trendz, in a bid to endear itself to the Indian masses has been steadily stepping up on the Indian content in its programming. Latest on that front is a special on Bridal Asia - India's largest wedding exhibition.

Trendz jumpstart the festivcal special with designer Ameeta Kapur's collection from Bridal Asia 2004 on Sunday, 3 October 2004 at 7 pm. The channels aims to encapsulate the spirit of this elite fashion fair which aims to bring under one roof the essence, mystique and emotions attached to weddings in the sub-continent, says a company release.

According to Trendz, business head, Ajay Trigunayat, "We look forward to cover prestigious fashion events, as a part of our motto to deliver the best from the world of fashion to our discerning viewers. This particular collection from Bridal Asia 2004, is special as it is a showcase of genuine creativity from a designer who is an expert at her craft."

Ameeta Kapur believes that a woman is an enigma wrapped in a mystery. She chooses to enhance this mystery through her poetic creations in bridal wear titled En-Hance, Auteur. Her creations are a combination of traditional designs and modern silhouette. She helps underprivileged children through CRY, informs the release.

Touted as first Indian fashion and style channel, Trendz has a varied mix of programmes to cater to a fashion conscious audience. The programming, says the release, provides an in depth analysis, news and directions on the latest in fashion trends, styles and must-have accessories from around the world.

Besides featuring haute couture and prêt-a-porter fashion shows, Trendz showcases exclusive global labels with glimpses into the lifestyles of the world's leading designers and models and offers shows that capture the classic 'Urban and Cosmopolitan' style of living, informs the release.

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