Reed Exhibitions, the organiser of ATF and AFMC, recently announced that it is moving the 2004 edition of ATF and AFMC from Sentosa Island to Shangri-La Singapore on Mainland Singapore, the events’ first re-location since its inception in 2000.

With 103 participating companies and over 2,600 participants from 35 countries attending the 3-day event at Rasa Sentosa on Sentosa Island last year, a larger and more accessible venue was necessary to facilitate the upbeat growth of the show and the introduction of new show highlights.

The flagship property for the award winning Shangri-La Hotels and Resorts group, the Shangri-La Singapore hotel houses over 20 function rooms fully equipped with communication lines and the necessary support facilities for audio-visual requirements.

The recent announcement of the setting up of Lucasfilm Animation Singapore, a digital animation studio designed to produce digital animated content, including films, television and games for global audiences, has attracted much interest from many key buyers around Asia.

The upcoming ATF and AFMC events will see an increase of 25 per cent in sellers. The 2004 edition will also experience an increase in buyer attendance from groups like India’s Sony Entertainment Television and Discovery Communications, Thailand’s Kantana Group and M.O.M. International Co. Ltd., which is a subsidiary of Media of Medias Plc and Indonesia’s PT. Broadband Multimedia Tbk.

Many buyers acknowledge the practicality of being on Mainland Singapore and appreciate the move. “We definitely welcome the move as it comes with much convenience and flexibility. With its close proximity to Orchard Road, it’ll be now much more convenient for us to organize our meetings and evening activities. We also like the fact that we need not rush to leave the island at any specific time,” said Associated Broadcasting Company vice president Victorino Vianzon.

The sellers have also recognised that efficiency will be increased with the move to Mainland Singapore. “The change in location will provide more varieties and opportunities to the event,” said CBS Broadcast International MD Yuet-Fung Ho.

“It’s fantastic holding ATF in the city. It facilitates the participants to run a hectic-free schedule. I am sure both buyers and sellers will enjoy this wonderful arrangement.” Agogo International Ltd director programming May To. “The view from Sentosa will be sorely missed… but accessibility and practicality will no doubt be considerably increased,” Indigo sales manager Emma Collin, aptly sums up.

“We are much encouraged to learn that the move from Sentosa Island to Mainland Singapore has garnered such positive feedback and responses from both our buyers and sellers. We believe the move will serve our customers well. They will benefit from both the convenience of being on Mainland Singapore and the flexibility being near Orchard Road and all its facilities,” said Reed Exhibitions president Ed Ng.

Asia Television Forum and Asia Film Market and Conference, will be held from 1 – 3 December 2004, and are the anchor events for Asia Media Festival 2004. An event organised by Reed Exhibitions and hosted by MDA, the fortnight-long Festival will showcase a host of trade and public events in print, broadcasting, film, publishing, digital media and online media.

Some of the events, which will be held during the festival includes Asia Television Forum, Media Financing Forum, Asia Animation Summit and Conference, Asian Television Awards, Promax & BDA Asia, Asia Animation SuperPitch, Asia Television SuperPitch and Scriptwriting workshops. There will be also special showcases on Animation, iTV and Locations.