Television

NDTV India grounds itself as clear number two among Hindi news channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/13/ndtv%20india.jpg?itok=FOGxe5s7

MUMBAI: NDTV India is holding on firmly to the number two position among Hindi news channels and has even managed to wittle down the lead "Sab se Tez" Aaj Tak has over it, ratings statistics covering the last eight months indicates.

Culling from some very comprehensive data, which Tam has verified, NDTV says that it has been the clear number two Hindi news channel for 36 weeks in a row (from 3 January 2004 to 11 September 2004), in the CS 4+ Hindi speaking market, in terms of the channel share.

NDTV India is currently 4.1 per cent behind market leader Aaj Tak in terms of channel share for the period 5 to 11 September, 2004 in the CS 4+ Hindi speaking market. While Aaj Tak tops with 25.4 per cent, NDTV India has a channel share of 21.3 per cent. Zee News is third at 17.3 per for the given period. The other news channels command the following channel shares - Star News (14.4 per cent), DD News (11 per cent), Sahara Samay (8.5 per cent) and India TV (2.2 per cent).

In January, Aaj Tak's channel share was 33.7 per cent as compared to NDTV India's 16.9 per cent.

For the week ending 11 September, NDTV India claims that it was ahead or equal to Aaj Tak three days out of seven. However as per Tam data, this holds true after excluding the state of Rajasthan. According to Tam data, NDTV India was ahead of Aaj Tak only on one day (Friday, 10 September) in the all India CS4+ Hindi speaking market.

Now coming to the different socio economic groups. NDTV India is the clear number two in the Sec A, B and C from week 1 to 37 of 2004 in the Hindi speaking markets. With the line - 'Upscale or Mass, NDTV India is everybody’s choice,' the channel establishes the fact that it has universal appeal. In the SEC A segment, NDTV India had a channel share of 19.6 per cent as opposed to Aaj Tak's 33.9 per cent. Star News was with 15.3 per cent, whereas Zee News had a share of 14.3 per cent in the above mentioned time period. In the SEC B segment, Aaj Tak had the lion's share of 30.9 per cent, while NDTV India claimed a share of 17.3 per cent. However, interesting is the fact that it is in the SEC C segment that the divide between the two (Aaj Tak and NDTV India) is the least. Aaj Tak had a share of 29.3 per cent, whereas NDTV India stood at 22.1 per cent.

Moving on to the choice among the different age groups, NDTV India also has widespread appeal across all age groups and is again number two here. In the CS 15-34 age group, the channel has a share of 19.3 per cent, whereas Aaj Tak has a share of 29.6 per cent in the Hindi speaking market from week 1 to week 37 of 2004. Star News was a close third with a share of 15.5 per cent and Zee News followed with 13.9 per cent. In the CS 35+ age group, Aaj Tak was far ahead with a channel share of 31.8 per cent, whereas NDTV India commanded a share of 19.9 per cent. Star News and Zee News were 15.8 per cent and 13.8 per cent respectively.

The verdict: NDTV India is the clear Number Two to Aaj Tak across segments, age groups and time period. Getting to the numero uno position is going to take some doing though.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories