She had successfully launched and managed Zee TV, El TV and Siticable, says an official release. She has been the woman behind a range of shows like Antakshari, Tara, Banegi Apni Baat, Campus, Philips Top 10, Zee Horror Show, Hasratein, Hum Paanch, Sailaab, Amanat, TVS SaReGaMa, and Purush Shetra among others, the release adds.

Samtani has been quoted in the release as saying, "The challenge in TV always has been to make programmes that talk with the audience and that audience can relate to. At SaharaOne, we strive to create content that is entertaining, interesting and touches a chord in the viewer's heart. There's a new set of expectation arising from Indian audiences and we want to fulfill their expectations."

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Sahara fuses entertainment, media under SaharaOne brand