MTV, Nick expand localisation initiatives in China

MUMBAI: Viacom chairman and CEO Sumner Redstone has announced several initiatives for its businesses in China for MTV and Nickelodeon.

These include a partnership with Beijing Television (BTV) for music and entertainment content production.

Tripling distribution in the Guangdong Province by year-end, MTV China will extend its reach to nearly 10 million TV households across China. It is launching its first locally produced HIV/Aids prevention campaign.

Meanwhile CCTV has agreed to extend an agreement for Nickelodeon programming for its first dedicated children's channel.

Viacom's alliance with BTV will produce Chinese language music and entertainment programming. These will be distributed to BTV's channels, as well as to other channels across China and around the world.

This deal follows the company's announcement in March of China's first production joint venture through Shanghai Media Group (SMG), to create Chinese language kids programming for distribution in China and abroad. The Viacom/SMG JV has since moved forward on developing its first productions, and expects the programming to launch early next year.

As part of Viacom's global commitment to fighting HIV/Aids, MTV China has rolled out its first locally produced awareness and prevention campaign over the past month with a public service announcement (PSA) Ninja: The Enduring Master . It also launched a Mandarin language version of MTV International's HIV/Aids information Web site,

The Ninja spot has aired on MTV China, as well as on its syndicated programming blocks, which reach 117 million cable and terrestrial TV households across China. CCTV has extended its deal with Nick following the success of CatDog and The Wild Thornberrys..

Nielsen data indicates that the shows managed to get an average share of 5.6 and 5.3 for the Kids 4-9 age group. In addition, discussions are underway for agreements between the two companies, including CCTV-produced kids content to air on Nickelodeon channels outside of China and further Nickelodeon programming and licensing deals for CCTV's kids channel.

Redstone added, "Our announcements highlight Viacom's ongoing commitment to celebrating Chinese culture around the world. China's rich and vibrant creativity is under-exposed outside of China, Viacom sees significant opportunities for facilitating cultural exchange between China and other countries around the world particularly in the US."

Latest Reads
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories