Television

The news on Aaj Tak: let's change

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/17/Untitled-1_27.jpg?itok=bKO4Ygae

NEW DELHI: Change, they say, is the only truth. Aaj Tak, country’s No. 1 news channel, will don a new look from 6 September, including a brand new logo.



As reported by indiantelevision.com earlier, the makeover of Aaj Tak, an official statement from the channel said, is all about a new idea, a new spirit, and the next level of news broadcasting.



Speaking on the re-launch of Aaj Tak, parent company, TV Today Network, CEO G Krishnan said, "Aaj Tak has always been a trendsetter and not a trend follower. True to our tradition, the new look is yet another first in Indian news broadcasting and I am sure our viewers will enjoy the clutter free viewing experience.”



Asked by indiantelevision.com whether the new look would be backed by a marketing and communication campaign, Krishnan replied in the affirmative."Part of it has been put on air today afternoon, but the nationwide print, outdoor and audio campaign will break around 15 September," he said.



The new look has also been spurred on by the launch of other news channels as, according to Aaj Tak, it had lead to a much cluttered news market. The “complete overhaul” will be in terms of design and presentation of news.



The “re-launch” of the news channel will showcase a new studio, a change in the logo, bold colours and a “classy presentation style of news.”



Pointing out that the Indian viewer, exposed to international channels expects similar quality, the statement said that the new offering is benchmarked against international standards and aims at substantially “improving the news viewing experience.” Red colour will be prominently used to signify the speed of delivery.



Similarly, the basic elements like fire, wind, water, etc will be used as combinations in dynamic backgrounds to communicate the speed and urgency with which news is delivered, the statement said, adding that several new programs will also be introduced after the changes are effected.



International consultancy firms, Jump and GOSU, are responsible for the execution of the 'new look'.



In a country where there are at least seven mainstream news channels (excluding regional language, region-specific and international ones), Aaj Tak’s stranglehold, despite assertions to the contrary by various news channels, continue over ratings has continued.



Tam data for week 33 ending 14 August 2004 shows that Aaj Tak has maintained its lead with a reach of 30.2 million viewers in the week under review as against 25.9 million viewers of NDTV India. Full day channel share of Aaj Tak too showed an upswing from 28.6 per cent to 31 per cent, while closest rival, NDTV India, was at 19.2 per cent. Average time spent on Aaj Tak too increased from 32 to 38 minutes, while time spent on Zee News was 30 minutes and on Star News and NDTV India was 27 minutes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bomanbridge-KIDS.jpg?itok=UMib9PQF
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/times.jpg?itok=u_AH9fbF
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
HC stays India News ratings suspension; BARC hints at continuing crusade

MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories