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MUMBAI: The race has begun. Latest, Zee News issued a release claiming
that it has elbowed the numero uno Hindi news channel Aaj Tak from
its prime position and it is indeed on the top now.
Starting with a quirky 'Haqeeqat' beats 'Sabse Tez' line, Zee News
claims that it has managed to do so because of its 'differentiating'
coverage and special reports. Quoting the Tam research data for
the week ending 18 September, C&S 4+ households, Zee News claims
that it has regained the leadership position in news genre.
According to the release, Zee News claims that it tops in the stickiness
quotient as the viewers spent maximum time on the channel. Referring
to the data, the channel claims that the time-spend on Zee News
is 30 minutes (which is 15 per cent more than Aaj Tak's time-spend),
as against 26 minutes on Aaj Tak and 24 minutes on NDTV India.
While, as far as the channel shares go, Zee News claims that it
leads with 30 per cent channel share ahead of Aaj Tak's 28 per cent,
NDTV India's 24 per cent and Star News only four per cent in Delhi.
In four Metros, share of Zee News is 22.9 per cent, which is equal
to Aaj Tak 22.9 per cent and more than NDTV India's share 20.4 per
cent.
Zee News' weekly feature Crime File, claims the release,
is favourite with viewers as the top programme in news genre and
in addition to that four out of the top 10 programmes in news genre
are from Zee News.
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