MUMBAI: Sri Adhikari Brothers Television Network Limited
(SABTNL) and SET Satellite (Singapore), owners of the Sony Entertainment
Television (SET) and Max channels, have entered into an understanding
pursuant to which SET has the exclusive option to distribute the SAB
TV channel as part of the One Alliance bouquet and to acquire an equity
stake in the broadcasting subsidiary of SABTNL.
The valuation and percentage of equity will be decided by both
the parties in the near future, according to an official release
from SABTNL.
A senior official in SET India said this would create an option
for Sony to distribute and buy into SAB TV. It would also block
rival companies from entering into such a deal with SAB TV, the
official added.
