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ESS COMMITS TO GIVE BCCI NET AD REVENUES FROM CRICKET TELECAST
In the letter, ESS has further committed to give BCCI all the net
(international?) advertisement revenues the channel earns as well
as the "net share of DD revenues net of costs."
Efforts made by indiantelevision.com to get comments from
BCCI supremo Jagmohan Dalmiya and Prasar Bharati CEO KS Sarma proved
futile. While Dalmiya refused to comment at all on the issue, including
the fact whether an agreement with Prasar Bharati has been reached
or not, Sarma could not be contacted as he was out of the country,
scheduled to return late this evening.
Meanwhile, the Supreme Court has adjourned to Tuesday its hearing
of Zee Telefilm's petition in the India cricket telecast rights
case.
Reflecting the seriousness with which the apex court views the
matter, a three-judge bench headed by Justice Santosh Hegde referred
the case to a five-judge constitutional bench that will hear arguments
in the case to which main respondent BCCI has already filed its
caveat.
The first issue that the court will have to get out of the way
is whether Zee's petition is maintainable or not. In its petition,
Zee has contended that it is the rightful owner of the cricket rights
as it has deposited $ 20 million with the Indian cricket board as
per terms and conditions. It has also contended that the cricket
board's decision to cancel an earlier tender process, which saw
Zee emerge as the highest bidder with a quote of $ 308 million,
is unjust and the court should overturn that decision.
The respondents in the case include the government of India, ESPN-Star
Sports, BCCI and PriceWaterhouse Cooper (PwC), the audit firm that
vetted the various bids.
Zee had moved the Supreme Court last Wednesday after the BCCI the
previous day filed an affidavit in the Mumbai HC that it was cancelling
the tendering process and would retain the rights of Indian cricket
with itself. Immediately after that, ESPN Star Sports, a joint venture
between Walt Disney and News Corp, withdrew its petition against
the award of the rights to Zee.
Zee had said in its petition that its contract for cricket telecast
rights with the BCCI was signed and was not incomplete as the BCCI
maintains.
Also Read:
5-judge Supreme Court bench to hear cricket case Tuesday
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