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Nick India director business and operations Pradeep Hejmadi added,
"The Worldwide Day of Play is just Nick's way of kick-starting
the habit of play in kids. We hope, though, that it will be celebrated
everywhere, everyday and by every kid."
On air through the rest of the afternoon, Nick will reflect the
day's activities and fun with updates and video footage from many
of the day's global events, as well as capping off with a live television
special filled with kid energy, music, star-power and a healthy
dose of interactive fun and games.
The Worldwide Day of Play is part of the broadcaster's Lets
Just Play campaign. Nickelodeon has identified its Let's
Just Play campaign as especially crucial in Asia, where stress,
resulting from studies, tuition and the competitive nature of society,
is a major part of a kids' life. This is increasingly leading to
a generally inactive lifestyle, which could further contribute to
a growing trend of obesity amongst kids.
The purpose of the Let's Just Play campaign is to address
all these issues in a fun and entertaining way, without being preachy
and to help kids learn about active, positive lifestyles in a completely
non-competitive atmosphere.
Hejmadi added, "It's not so much about organised sports. Rather,
it is about the games played in every gully back-alley of our towns,
cities and villages - Gilli Danda, Kho Kho, Hide & Seek. These
have become a part of the most enjoyable and enduring images of
our own childhood. We want to make sure future generations have
similar memories to cherish while receiving the lifelong benefits
of a healthy and active childhood."
Besides India; Australia, Singapore, Philippines and of course
the US are participating in the Worldwide Day of Play event.
Singapore and the Philippines will hold off-air events at local
arenas, with designated play areas and booths including fitness
and nutrition tips and workshops for adults on how to motivate kids
through play.
In the US, one activity will see four teams, made up of Nickelodeon
talent, celebrities and athletes compete. Their aim is to create
the "Game of the Day" from a set of large-scale set pieces
and props provided to them. The games will encourage creativity
and will remind kids that anyone can play, anywhere and with anything.
Nickelodeon executive VP public affairs Marva Smalls said, "Worldwide
Day of Play is Nickelodeon's effort to elevate the importance
of physical, active play as an essential part of kids' lives. In
this first-ever day of play, we call attention to the right kids
have to play every day. We are thrilled that thousands of individuals
and organisations from here and around the globe have joined us
in this commitment to kids."
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