MAM

Viacom in Chinese content production deal with Beijing TV

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/21/Viacom.jpg?itok=oqvqwZMn

MUMBAI: Viacom's China push has gathered some serious steam with the announcement yesterday by chairman and CEO Sumner Redstone of a strategic partnership with Beijing Television (BTV) for music and entertainment content production.



At a press conference in Guangzhou, Redstone also announced significant developments for its MTV and Nickelodeon brands. Tripling the distribution of its 24-hour channel in the Guangdong Province by year-end, MTV China will extend its total 24-hour channel reach to nearly 10 million TV households across China, and is launching its first locally produced HIV/AIDS prevention campaign.



According to a statement issued by America's third largest media company, China Central Television (CCTV) has agreed to extend an agreement for Nickelodeon programming for its first dedicated children's channel, which debuted in March 2004.



Viacom's alliance with BTV will produce Chinese language music and entertainment programming for distribution to BTV's channels, as well as to other channels across China and around the world. Viacom's second groundbreaking content partnership, this deal follows the company's announcement in March of China's first production joint venture through Shanghai Media Group (SMG), to create Chinese language kids programming for distribution in China and abroad. The Viacom/SMG JV has since moved forward on developing its first productions, and expects the programming to launch early in 2005.



Partnerships with Chinese companies are central to our long-term strategy, and Viacom's alliances with the two leading regional TV players Shanghai Media Group and now Beijing Television represent a significant commitment to producing high quality, locally produced content for audiences in China and around the world, Redstone said. The performance of Nickelodeon animation on CCTV's channel, combined with the kids programming that will be produced through the JV with SMG, will allow Viacom to leverage its content expertise to fill the growing demand for children's programming in China, Redstone said.



The deal will help MTV will triple the reach of its 24-hour channel in the Guangdong Province by year end, with additional distribution in Guangzhou and expansion to other key cities in Guangdong, the company claims.



Currently, MTV Networks distributes China's English language channel CCTV9 to hotels across the US.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/snickers.jpg?itok=NjMlVufX
Snickers new campaign pranks MS Dhoni followers with a ‘hungry decision’

In the run-up to the Men’s Cricket World Cup 2019, chocolate brand Snickers teamed up with its brand ambassador and cricketer MS Dhoni for an interesting social media campaign based around its global philosophy of ‘You Are Not You When You’re Hungry’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/THOMAS.jpg?itok=7gtA1YmA
Thomas Cook India launches no cost EMI-powered innovative ‘Holiday Basket’

Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has launched Holiday Basket - an innovative EMI-powered holiday solution, offering Indian travellers inflation-proof credit based holidays.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Untitled-1.jpg?itok=MHkFf7YE
ASCI upheld complaints against229 advertisements of 270 advertisements of which over 100 pertained to advertiser’s websites violating DMR Regulations

During the month of March 2019, ASCI examined complaints against 344advertisements,advertisers ensured prompt corrective action for 74advertisements once they received the complaints from ASCI. ASCI’s Independent Consumer Complaints Council (CCC) upheld complaints against 229 advertisements out of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Maxxis_Tyres.jpg?itok=RdwIyQM0
Maxxis Tyres launches #PaanchSaalBemisaal campaign

Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres. The core theme of the campaign is weaved around the idea that most political parties make promises without any warranty, while Maxxis 2-wheeler tyres come with...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Suraja_Kishore.jpg?itok=Z5ffafRU
Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Neha_Kulwal.jpg?itok=6P32r3Lz
Driving Digital: How affiliate marketing is helping brands across industries

To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/zomato.jpg?itok=xKFm5POG
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ipsos.jpg?itok=KgOnk76-
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/worldline.jpg?itok=IbsLPUAj
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories