Formula One's deal for Chinese site

MUMBAI:, which is a Chinese online media, communications, commerce and mobile value-added services company, and Formula One have signed a long-term agreement wherein Sohu will host and manage the official Formula 1 website in Chinese.

Besides introducing Chinese motor racing fans to the world of Formula One in their own language, the site will offer new business opportunities to Formula One associated companies. The official website signing ceremony precedes the inaugural 2004 Formula 1 Sinopec Chinese Grand Prix, which is scheduled to take place in Shanghai from today (24 September). will include daily news, official live timing with race commentary, photographic galleries featuring exclusive still TV images, specially-commissioned interviews and features, an interactive results archive, in-depth technical analysis, general information on the rules and history of Formula One and profiles on all the competing teams and drivers including all previous world champions.

The presentation of the new website will follow the creative style of the flagship English language site,

Sohu chairman and CEO Charles Zhang said, "Sohu aims to become the country's preferred online platform for all fans, organisers and corporate advertisers involved in sport. At the same time, as the portal with the widest reach among China's 80 million online users according to iResearch/Alexa for the past eight months, we offer the Formula One community prime Internet access to the affluent urban Internet users. They are the most likely people in China to embrace the world of motor racing."

Latest Reads
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories