After the one-month long preliminary rounds held in Chennai, Hyderabad, Bangalore, Kochi and Coimbatore, The Fanta Voice Hunt will culminate on Sunday, 26 September with the channel announcing the final four winners.

The channel has roped in experts in the areas of music and fashion as jury members who will give the final verdict. They include prominent South Indian singer Sreenivaas, dancer John Brito, fashion expert Chaitanya Rao and music director Praveen Mani.

Talking to indiantelevision.com, SS Music president BD Ramesh Babu indicated that the channel would start telecasting the Voice Hunt show during the first half of October. The winners will do a pop album comprising eight tracks for Sony Music under music director Praveen Mani. The channel will create a video album for one of these songs.

On the promotion front, the channel has been conducting on-air and off-air campaigns. It conducted an extensive outdoor campaign using hoardings in all the cities where road shows were conducted, as part of the preliminary round. The print medium has also been used to publicise Voice Hunt. Babu said the channel would kick off the second stage of the campaign ahead of the telecast of the show.