Discovery to add variety with controversial weight loss programme

MUMBAI: In a bid to add diversity to its programme line up Discovery has announced that it will air the special Atkins Fat Or Fiction on 28 September at 10 pm with a repeat on 29 September at 10 am.

The subject is the diet programme of Dr. Robert Atkins which was introduced in 1972. 20 years later it was reintroduced when he republished his best selling book. This time around it caught the attention of Hollywood stars like Jennifer Aniston and Renee Zellwegger. Three million UK citizens follow it. The diet flies in the face of all other programmes that came before it and which were in vogue in the 1980s.

That is because it recommends that people increase their intake of protein substances like milk, mutton, chicken and eggs and fatty stuff like cheese while substantially reducing their carbohydrate intake like bread. Over a relatively short period of time the above-mentioned stars lost over 10 kilos. Speaking on the initiative Discovery India marketing director Aditya Tripathi said, "While the Atkins diet has revolutionised weight loss concepts the world over the final word on it is not over yet.

Atkins Fat Or Fiction presents both sides of the story in a fascinating format. With lifestyles in India having changed along with the work culture Indians have become more conscious about their physical appearance. As a lifestyle brand it makes a lot of sense for us to push a show like this." The show takes a rounded non-biased approach and also shows us the impact that Atkins Diet is having on the food industry.

At a media screening this afternoon dietician Dr. Snehalata Pande who acts as a consultant to many Bollywood stars and nutritionist Dr. Jagmeet Madan dwelt on the pros and cons of the diet. Pande noted that while Dr. Atkins was genius it was a pity that he did not do many case studies to find out whether the programme has any drawbacks.

She noted that people taking this diet should undergo regular blood and urine tests. Medical supervision is important. That is because with Atkins diet comes the risk of ailments like heart attack, weakened bones and kidney problems. Madan was not in favour of reducing the carbohydrate intake to such a drastic extent as the Atkins diet prescribes.

Latest Reads
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories