The subject is the diet programme of Dr. Robert Atkins
which was introduced in 1972. 20 years later it was reintroduced when
he republished his best selling book. This time around it caught the
attention of Hollywood stars like Jennifer Aniston and Renee Zellwegger.
Three million UK citizens follow it. The diet flies in the face of
all other programmes that came before it and which were in vogue in
the 1980s.
That is because it recommends that people increase their intake
of protein substances like milk, mutton, chicken and eggs and fatty
stuff like cheese while substantially reducing their carbohydrate
intake like bread. Over a relatively short period of time the above-mentioned
stars lost over 10 kilos. Speaking on the initiative Discovery India
marketing director
Aditya Tripathi said, "While the Atkins diet has revolutionised
weight loss concepts the world over the final word on it is not
over yet.
Atkins Fat Or Fiction presents both sides of the story in a fascinating
format. With lifestyles in India having changed along with the work
culture Indians have become more conscious about their physical
appearance. As a lifestyle brand it makes a lot of sense for us
to push a show like this." The show takes a rounded non-biased
approach and also shows us the impact that Atkins Diet is having
on the food industry.
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