Television

NatGeo, IIT-D join hands for 'Nokia Innovation'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/19/national%20geographic.jpg?itok=5LAOj77C

NEW DELHI: First came a rather quaint announcement on a tie-up with the Indian Institute of Technology-Delhi (IIT-D) to set Indian minds thinking on innovations. Then came a broad swipe at competition like Discovery that NatGeo as a channel "is for thinking audience."



Announcing a national search for the innovator of the year and young innovator of the year, National Geographic Channel today said that it has tied up with IIT-D to drive a nation-wide campaign focused on recognising Indians who have turned their creative genius into beneficial technology within India.



"Nokia Innovation - the series, will shed light on the reality behind breakthrough technologies in a manner that viewers will instantly relate to," National Geographic, India senior vice-president, content and communications Dilshad Master told a press briefing here today.



Later, responding to a query on NGC's performance in India vis-?-vis competition, Master mockingly feigned ignorance about Discovery and then declared, "We are a channel for thinking audience."



Of course, she went on to add that NGC was doing well in India and certain programming, like those on science and technology and people and places, are the favourite genres for the Indian viewers.



Master may not be much off the mark as the company's head of ad sales Nikhil Mirchandani points out that just two months into a new financial year (NGC follows a June-July fiscal) and Nat Geo has attracted about 12 new advertisers, including some big spenders like IBM, Kerela Tourism, Hyundai, Hero Honda, Diamond Trading and Max New York Life Insurance. Last year there were a total of 85 advertisers on the channel.



"Point to be noted is that these advertisers were not with us in the previous financial year and some like the financial services sector has started looking at the channel as a viable avenue," Mirchandani explains.



Concurring with the overall thrust of Master and Mirchandani, NGC South Asia MD Zubin Gandevia admits that Innovation is a big ticket programming initiative like Mission Mars and others, which all have gone a long way in "establishing the brand National Geographic in India."



"We expect a 40-50 per cent jump in the ratings with the start of the Innovation series and hope to retain some of them (through other programming initiatives)," Gandevia says.



The campaign is inspired by one of National Geographic Channel's biggest programming initiatives for 2004 - the series Nokia Innovation, will air on the Channel from October 3, every Sunday at 10 pm.



Each of the eight episodes will go beyond the "wow" of technology- featuring the people who are most affected by these advances as well as the heavy drama and pressurised politics that go on behind the scenes. Not to mention, the attempt will be to give some Indian colour to each episode to keep the connection with the Indian viewers intact.



Pointing out that Nokia, as a presenting sponsor for the Innovation series is a perfect brand fit - the telecom company is known for innovations in its products - Gandevia adds that a 360 degree communication strategy has been planned for this new series, including outdoors, print, TV channels, direct marketing to corporates and individuals and "some trick things, which cannot be revealed at this moment."



WHAT'S THE INNOVATOR AWARDS?



The innovator of the year and the young innovator of the year awards are designed to identify and recognise outstanding innovators and concepts that have the potential to improve the way of life of Indians and encourage, enhance and cultivate the spirit of enterprise.



According to Gandevia, "Our aim is to honour the profound impact that individual ingenuity can have on society and recognise these Indians as true heroes of our country."



The innovator of the year and the young innovator of the year awards is part of a unique programme that originates from the understanding that recognition and reward is one of the most effective ways to accelerate scientific breakthrough, technological applications and inculcate and foster the spirit of enterprise.



A tie-up with the Foundation for Innovation and Technology Transfer (FITT) and IIT Delhi is a move by NGC to associate with an organisation whose charter and objectives echo this very same sentiment.



"The principal objective of FITT is to promote interaction between the academia and the industry to create trust and collaboration," says FITT managing director and CEO Dr A K Sengupta.



The contest will be open to innovators from any area of science and technology and entries will be divided into 11 categories which would include energy management and conservation, environmental sciences, population and disease control, infrastructure and communication, software

technologies, transportation, agriculture, urban living and rural infrastructure, entertainment and recreation, information technology and life sciences.



NGC will air promotional campaigns as a call for entries across the country. All entries will be received in a prescribed format for a period of three weeks. The entries will then be short listed to five by a body of independent judges based on criteria that will include the level of creativity, quality of execution and potential impact.



These chosen five will be invited to an on-ground symposium on 13 November where a distinguished jury panel will judge and select 'The Innovator of the Year'. The winner will receive an award of Rs 1,000,000 to help make the

innovation a commercial reality.

The young innovator contest will involve a nation-wide school contest with an award of Rs 200,000, which will be held in a trust fund until the child turns 18.



"The award of Rs 1,000,000 will serve as an incubation fund to help the innovator through the critical stages of start up and development," said Gandevia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories