In a press conference held in Mumbai, at the J W Marriott Hotel, the channel introduced the chosen 32 to the media. Decked to perfection, the chosen few strutted their asset and introduced themselves to the press. But it wasn’t their designer outfits or their picture perfect faces that were memorable; instead it was the small time town charm that appealed. It is exactly the response, one would assume, that the channel wants.

The talent hunt will be, hence forth, divided into two phases. First is the behind-the scene action and second is the contest. “With this contest we are looking at building up the interactivity,” said Corporate Brand Development Group’s vice-president Ashish Kaul. “We have for the first time utilised the instant SMS reach. The volatile popularity chart will be placed as a bug on the channel during the telecast, which will give the correct picture of the popularity of the contestants. It’s going to be a complete public opinion round,” he added.

In addition to that, Kaul also informed that they would be looking at building up the weekends as the reality show franchises. Close on the heels of India’s Best’s finale, the channel is looking at launching its business reality show- Business Baazigar – the next big entrepreneur reality show. All that in addition to the roll out of over 8-10 new shows over the next quarter.

Zee ka magic chalega kya? May be that calls for yet another reality show.