Digital TV transition in US has a long way to go: report

MUMBAI: A new study in the US has stressed the need for speeding up the digital television transition process.

The Digital Transition Coalition (DTC) has said that, contrary to the claims of the National Association of Broadcasters (NAB), the DTV transition has a long distance to traverse before it becomes a reality.

Tens of millions of Americans are still unable to receive one or more of their local network stations in digital mode. The coalition released state-by-state maps, using Federal Communications Commission (FCC) data. These clearly illustrate the coverage of digital signals across the US as of July 2004.

The maps were filed with the FCC as part of the coalition's response to a filing by the NAB. Earlier the NAB had stated that broadcasters had met the challenge of the conversion to DTV and that the transmission side of the DTV equation was built.

However the DTC analysis revealed that 36.1 per cent of households (over 39 million) cannot receive digital service from at least one of the network broadcasters. Nineteen per cent of households (over 20 million) are receiving digital service from only three digital network broadcasters.

George Landrith of Frontiers of Freedom, which is a member of the DTC added, "This analysis paints a stark picture of the digital transition in this country. It illustrates once and for all that the transition to digital television is behind schedule and continues to exclude millions of Americans -- especially those in rural areas.

"And this is happening despite the fact that broadcasters were supposed to be broadcasting their DTV service at full power by 2002. While technology is improving and more offerings are available, the reality is tens of millions of Americans are still being denied digital service because the local broadcasters have been dragging their feet," adds Landrith.

Landrith further said, "The key to speeding up the transition is to provide incentives for local broadcasters to make digital signals available and to give other services the ability to offer those signals if the local broadcasters won't."

Latest Reads
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
Alipay signs 8-year deal with UEFA

Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories