Television

Total Sports Asia going mobile with WWE

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/18/Untitled-1_3.jpg?itok=PK-bpI9X

MUMBAI: The recently launched integrated sports marketing company Total Sports Asia (TSA) is trying its level best to tap a growing revenue stream for entertainment products - The mobile.



The company has signed a deal with a major Indian content provider for mobile telephony rights for World Wrestling Entertainment (WWE).



TSA is the WWE Asian representative for television distribution, licensing, merchandising and event management. Speaking to indiantelevision.com Total Sports & Entertainment India MD, Indian Subcontinent and Middle East Navneet Sharma said, "An official announcement of the deal will be made in about a month's time. Our partner will negotiate deals with all the service providers whether it is hutch or Airtel. Customers, for a fee, will be able to download wallpaper, text news headlines ringtones and ringback tones. As of now we have not decided as to when we will also offer audio and video services. This will depend on the available bandwith. The deal will work in the form of a minimum gurantee along with revenue sharing."



Sharma added that the company was adopting a 360 degree approach to pushing and marketing the WWE. It has also signed a deal with Weekender for a line of apparel. "Since WWE is synonymous with finely sculpted physiques, health food brands see a big opportunity here. We are talking to several parties in this category. In this way we have been able to segementalise the different categories. In the watch category we have a deal with Impact Promotions. WWE has an enormous cachet in India when you examine the fact that it gets highest TRPs in sports after cricket."



One major deal that is already in place is with Ultra for VCDs. Sharma added that TSA is hoping to bring down the WWE to India early next year. As far as other sports are concerned it is also looking at organising running events like marathons in the country early next year. For this purpose it is talking to major FMCGs to come on board as partners and sponsors.



This sounds like a sound move. It may be recalled that the Mumbai Marathon (sponsored by Standard Chartered) in January drew an excellent response. The profile of the marathon in India has risen a great deal as the Mumbai marathon saw celebrities and people in the public limelight like Anil Ambani taking part and treating it as a serious part of their lives.



TSA is also into television distribution of different sports. It will appoint a head for TV distribution for the Indian subcontinent next month. Sharma added that one property that they are looking at pitching to the likes of Star, Sony and Zee in a big way is Latin American soccer. That is because it has a deal with Traffic Sports which virtually owns Latin American football.



"We would be looking to market World Cup qualifying matches in Latin America. We also see an opportunity to work with new channels that are coming up and which will be looking for content (read Zee Sports). We will also approach regional channels."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zee%20%281%29.jpg?itok=TkZwl1B7
Zee TV launches it's first fiction show of 2017

Zee TV’s first fiction offering of 2017 - ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/DD2-800x800.jpg?itok=rlKSJPwO
N-E programmes can be submitted for DD Arunprabha till 31 Jan

NEW DELHI: Doordarshan has extended to the end of this month the final date for receiving proposals for commissioned programmes in seven different categories for its new DD Arunprabha channel being launched for north-eastern states. The proposals, which were to be submitted by 17 January 2017, can...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Supriya-Sahu-800x800.jpg?itok=Me0jGeSi
DD to offer 104 channels & MPEG-4 STBs by Mar-end

MUMBAI: Doordarshan is preparing to offer 104 channels by March-end, the pubcaster's director-general Supriya Sahu has said. Also, with the aim of expanding its DTH platform, Doordarshan is actively considering coming out with new set-top boxes having MPEG-4 technology. 'FreeDish', at present, she...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/SONY-Story.jpg?itok=d10I7RwD
Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories