Television

Hungama TV banking on movies, four driver shows

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/19/hungama%20tv.jpg?itok=mbowCH3r

MUMBAI: United Home Entertainment has acquired telecast rights to 40 movies for kids channel Hungama TV at over Rs 10 million.



"The average acquisition cost is Rs 2.5 lakh (Rs 250,000) per movie," said UTV chief executive officer Ronnie Screwvala on the sidelines of the media briefing announcing the launch of Hungama TV.



The acquisition is from international production houses such as Hit Entertainment, Cookie Jar Entertainment, Pyramids Entertainment, Beyond Films, Nirvana, and Australian Children Trust Federation. Talks are also on to buy rights for children movies from Indian production houses.



Hungama TV will show a movie every day at 9 pm. "Kids movies are not regularly on Indian television. It will play an important role for us. We are targeting these movies at family viewing along with the kids," said Hungama TV chief operating officer Purnendu Bose.



A Tamil language feed will be "launched on the 90th day as it is the second biggest TV market after Hindi. Hungama TV expects to reach 30 million cable and satellite TV homes within four weeks of launch.



Hungama TV is scheduled to kick off on 26 September with a UTV-produced show called Tiger. The channel, however, is yet to get clearance from the Indian government. As of 3:30 pm today, according to an official in the I&B ministry, Hungama's application was still being processed as a clearance from the home ministry had not yet arrived. But the official termed such clearances as routine and expressed the hope that it could be completed in a few days time.



Hungama TV, which will start with 22 shows that will make up eight hours of original content, has four driver shows in Full Toss, Gol Gol Gullam, Noddy Aur Daddy and Kaarthika. Gol Gol Gullam, a game show, that will air Monday to Wednesday at 5 pm. The show is produced by UTV, which will be churning out approximately 30 per cent of the total programming content for Hungama TV.



Hungama TV is a mainline broadcasting channel in the general entertainment space in the age group 4-14 years, said Screwvala. The segment Chattar Pattar Hour is targeted at pre-schoolers while Halla Gulla Hour (5 pm - 6 pm) is targeted at the 10-14-year-olds. Non-Stop Dhamaka and Ulta Pulta Club will feature live action game shows, comedy, science fiction and adventures.



Production house Roots & Wings is doing the show Loomba while another show Paowan will be produced by three houses - Mahrrushk Ikh, Media Track and Creative Eye.



Noddy and Daddy, a comedy show, will air from Monday to Tuesday at 7 pm. The show is produced by Garima Productions. The show Kaarthika is produced by Balaji Telefilms.



Full Toss, an inter-school cricket match show shot in the studio, will air from Thursday to Saturday at 5 pm. The show will feature Indian players as the captain of the various school teams.



Commenting on the channel's prime band, Bose said: "Since the TG is pre-schoolers and secondary school children, the shows are executed in such a manner that it appeals to the whole family as India is mostly a single TV-home country."



The marketing campaign, which is currently underway, reaches out to 2,000 schools across 15 cities and approximately 2.2 million school kids are being targeted. Besides schools, the multimedia campaign is also encircled through television, radio and outdoors such as hoardings and bus shelters.



Another marketing initiative stunt, Hungama nimbu pani, was conducted in playgrounds across Mumbai for three days at 10 locations. Car stickers are also being utilised to spread the message of the channel's launch date.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories