Television

Hungama TV banking on movies, four driver shows

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/19/hungama%20tv.jpg?itok=lv8ukj6B

MUMBAI: United Home Entertainment has acquired telecast rights to 40 movies for kids channel Hungama TV at over Rs 10 million.



"The average acquisition cost is Rs 2.5 lakh (Rs 250,000) per movie," said UTV chief executive officer Ronnie Screwvala on the sidelines of the media briefing announcing the launch of Hungama TV.



The acquisition is from international production houses such as Hit Entertainment, Cookie Jar Entertainment, Pyramids Entertainment, Beyond Films, Nirvana, and Australian Children Trust Federation. Talks are also on to buy rights for children movies from Indian production houses.



Hungama TV will show a movie every day at 9 pm. "Kids movies are not regularly on Indian television. It will play an important role for us. We are targeting these movies at family viewing along with the kids," said Hungama TV chief operating officer Purnendu Bose.



A Tamil language feed will be "launched on the 90th day as it is the second biggest TV market after Hindi. Hungama TV expects to reach 30 million cable and satellite TV homes within four weeks of launch.



Hungama TV is scheduled to kick off on 26 September with a UTV-produced show called Tiger. The channel, however, is yet to get clearance from the Indian government. As of 3:30 pm today, according to an official in the I&B ministry, Hungama's application was still being processed as a clearance from the home ministry had not yet arrived. But the official termed such clearances as routine and expressed the hope that it could be completed in a few days time.



Hungama TV, which will start with 22 shows that will make up eight hours of original content, has four driver shows in Full Toss, Gol Gol Gullam, Noddy Aur Daddy and Kaarthika. Gol Gol Gullam, a game show, that will air Monday to Wednesday at 5 pm. The show is produced by UTV, which will be churning out approximately 30 per cent of the total programming content for Hungama TV.



Hungama TV is a mainline broadcasting channel in the general entertainment space in the age group 4-14 years, said Screwvala. The segment Chattar Pattar Hour is targeted at pre-schoolers while Halla Gulla Hour (5 pm - 6 pm) is targeted at the 10-14-year-olds. Non-Stop Dhamaka and Ulta Pulta Club will feature live action game shows, comedy, science fiction and adventures.



Production house Roots & Wings is doing the show Loomba while another show Paowan will be produced by three houses - Mahrrushk Ikh, Media Track and Creative Eye.



Noddy and Daddy, a comedy show, will air from Monday to Tuesday at 7 pm. The show is produced by Garima Productions. The show Kaarthika is produced by Balaji Telefilms.



Full Toss, an inter-school cricket match show shot in the studio, will air from Thursday to Saturday at 5 pm. The show will feature Indian players as the captain of the various school teams.



Commenting on the channel's prime band, Bose said: "Since the TG is pre-schoolers and secondary school children, the shows are executed in such a manner that it appeals to the whole family as India is mostly a single TV-home country."



The marketing campaign, which is currently underway, reaches out to 2,000 schools across 15 cities and approximately 2.2 million school kids are being targeted. Besides schools, the multimedia campaign is also encircled through television, radio and outdoors such as hoardings and bus shelters.



Another marketing initiative stunt, Hungama nimbu pani, was conducted in playgrounds across Mumbai for three days at 10 locations. Car stickers are also being utilised to spread the message of the channel's launch date.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips to 2nd spot but Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Siddharth-P-Malhotra-800x800.jpg?itok=DLkntjNW
Malhotra's Alchemy to launch five shows in '17

MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017. Director-producer Siddharth P Malhotra has been in the industry for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories