Television

Dubbed movie-formula works for Vijay TV in Tamil

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/11/vijay%20tv.jpg?itok=I-L4lLcW

MUMBAI: Star's Tamil channel Vijay TV, which had kicked off its Hollywood movie campaign early this year, says the Jurassic Park series it telecast during June, July and August has helped the channel to steal a march over its competitors, quoting TAM ratings.

During the telecast of Jurassic Park on 27 June at 11:30 am, Vijay TV had 62 per cent of the channel share in the 4+ ABC C&S Chennai market against Raj TV (2 per cent), KTV (14 per cent) and Jaya TV (2.5 per cent). For the Tamil Nadu market, Vijay TV grabbed 51 per cent of the channel share, according to TAM.

The remaining two of the Jurassic Park series - The Lost World (telecast on 25 July) and Jurassic Park 3 (telecast on 29 August) - helped Vijay to garner a channel share of 38 per cent and 48 per cent respectively in the Chennai market (4+ ABC C&S). For the Tamil Nadu market it was 36 and 39 per cent respectively.

The Tamil versions of Titanic and Crouching Tiger Hidden Dragon had also done a similar trick for Vijay earlier.

Explaining the channel's decision to adopt the dubbed movie-formula to its programming strategy Vijay TV head of programming Suresh Iyer offers, "Films with non-duplicable content, films which doesn't have any language or regional barrier, do have phenomenal mass appeal. We used this strategy and it has turned out to be a huge success."

The channel had conducted an extensive off-air marketing campaign ahead of the Jurassic Park series in the hardcore Tamil speaking markets - Coimbatore and Madhurai. The campaign was conducted in schools where children were briefed about the Jurassic Park series. Vijay TV also ran a watch and win contest among the school children.

"The property is targeted at the whole family with a focus on the kids segment," says Iyer.

In the on-air promotional campaign front, the channel ran SMS-based contests wherein questions were hurled at viewers during the telecast of the movies. The channel has been using the SMS contest feature for all its major properties.

Vijay TV also telecasts dubbed versions of Hollywood martial arts movies on Saturday nights. In the Hollywood blockbuster series the channel will air Independence Day on 26 September.

It is to be noted that the newly launched Telugu channel Alpha Telugu has also devoted a slot for dubbed Hollywood blockbusters. Tamil channel Jaya TV has also decided to jump into the bandwagon.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories