DD's DTH plan awaits government nod


NEW DELHI: Indian pubcaster Doordarshan's KU-band television services foray, it seems, hinges on the government okaying a proposal to allow private satellite channels to come on the DTH platform free of any charge.

Fazed by the lack of interest shown by a large number of popular TV channels, DD had said that it would not charge any carriage fee to private broadcasters who join DD's DTH service, called DD Direct Plus.

However, it now transpires that for this to happen, a government nod is needed because this could mean changes in the original cabinet note on the basis of which the previous government had cleared financial aid to the KU-band project.

According to a source in Prasar Bharati, which looks after DD and sibling All India Radio, "The original cabinet note on DTH had mentioned that a certain charge would be levied on private channels as carriage fee for those that would agree to come on board. Even for a waiver of this condition, a government okay is needed and it is being awaited." Interestingly, the whole game plan involving DD's DTH forays seems to be flawed, including the communication strategy, and this is being increasingly realized in Prasar Bharati, whose secretariat is finding itself helpless as various regional centres of DD have been announcing DTH plans without co-ordination.

"We understand that there is a flaw in the strategy as various regional kendras (centres) are announcing that they are launching DTH services. How can regional centres launch a DTH service? What was originally planned that each regional centre would do its bit to create the hype for the DTH service. But now, it seems, every centre is communicating the wrong things to the media," the Prasar Bharati source said.

What is the information and broadcasting ministry doing on DD's much-hyped-but-still-to-be-seen DTH service? Ministerial sources said that the file is being studied as the government would like to wait and see if the broadcast and cable regulator recommends, as part of an overall report, that all TV channels must be made available to all platforms on a non-discriminatory basis, including DTH.

Since July, DD has been heavily advertising on its network that its DTH service was to be launched soon. As of today, no final date has been fixed for the formal launch. The last date that Prasar Bharati was looking at was 15 September, which has come and gone.

Latest Reads

Tata Sky inks deal with ThinkAnalytics for personalised content recommendations

MUMBAI: Leading DTH brand Tata Sky has selected content recommendation Engine ThinkAnalytics to power its personalised content recommendations across connected devices. The yet-to-be-launched service will be available on Tata Sky’s applications across mobile and PC platforms to begin with.

DTH DTH Operator
Dish TV India Limited achieves ISO 27001 certification

Dish TV India Limited, world’s largest single country DTH Company, has achieved the ISO 27001 Certification, the international standard that sets out and describes requirements and best practices for an Information Security Management System (ISMS). Dish TV India has received ISO 27001...

DTH DTH Operator
Rakesh Jhunjhunwala picks up Dish TV shares worth Rs 93 crore

Indian billionaire investor Rakesh Jhunjhunwala-owned Rare Enterprises on Wednesday picked up 1.30 crore shares in the direct to home service provider Dish TV. Following the move, the Dish TV India's share price rallied as much as 3.5 per cent on Thursday morning.

DTH DTH Operator
Impending tariff order implementation pushes Dish TV to sign short-term contracts

MUMBAI: Keeping in mind the recent Madras High Court judgement in regard to tariff order and interconnect regulation, India’s largest direct to home (DTH) brand Dish TV India is now focussin on short-term deals. As the recent judgement brought tariff-order closer to the reality, the DTH brand’s...

DTH DTH Operator
Reliance BIG TV joins hands with 50,000 Indian Post Offices for HD DTH set top boxes

MUMBAI: DTH player, Reliance Big TV, after announcing zero cost entertainment to 130 crores Indians, has partnered with 50,000 Indian Post Offices across Rajasthan, Punjab, Uttarakhand, Andhra Pradesh, Karnataka, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Sikkim for...

DTH DTH Operator
Merged Dish TV reports maiden numbers for fiscal 2018

BENGALURU: The merged entity comprising of two Indian DTH players – Dish TV India Ltd reported its maiden fourth quarter and fiscal numbers for the periods ending 31 March 2018 (Q4 2018, quarter under review, FY 2018 year or fiscal under review). The two entities of the new behemoth Dish TV India...

DTH DTH Services
Dish TV offers SD channels at Rs 8.5 per month

MUMBAI: After an intense merger time with Videocon d2h, Dish TV is back with a new solution for its customers and this time it is offering SD channels at just Rs 8.5 a month. The DTH operator has even launched a 360-degree campaign to make people aware of it. Entitled “Saadhey aath mein jeeto saare...

DTH DTH Operator
How Harit Nagpal plans to keep Tata Sky ahead

MUMBAI: The DTH sector. What once seemed a lucrative arena has now seen companies getting acquired and merging, the competition being intense . Today, India is the largest DTH market in the world by number of subscribers. As on 30 September 2017, there were 66.99 million active pay DTH subscribers...

DTH DTH Operator
Tata Sky, Airtel DTH gain market share in 2017

Tata Sky and Airtel Digital TV (Airtel DTH) have reason to rejoice as they saw market share rise in calendar year 2017 as compared to a year ago. Both saw an increase by one per cent each at the end of December 2017 as compared to at the end of December 2016 according to Telecom Regulatory...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories