The show will give a successful but lonely 40-something woman the opportunity to find a 20-something man who can complete her lavish lifestyle. There have been high profile relationships on these lines. One only has to think of 25 year old Ashton Kutcher going out with actress Demi Moore who recently turned 40.

Trump who coined the famous phrase "Don't get mad, get everything," will host Fox's show. She will hand-pick eight eligible bachelors who will vie for the affection of a more mature, well-to-do lady. Some are young studs who love the easy life, while others spend their time climbing the corporate ladder.

Serving as a teacher, expert and guide, Trump will assist in weeding out the competition, kicking the young bucks to the curb - until only two are invited behind the velvet ropes of the jet-set search for romance.

The final choice will be made by the lovelorn socialite. The question is whether she will find true, 24-karat love, or fool's gold. Fox has also announced that casting for the socialite and her male suitors will begin immediately.

Fox executive VP specials and alternative programming Mike Darnell added, "For years, rich older men have traded in their wives for pretty young women with bigger attributes. Thanks to women like Ivana Trump, Demi Moore and Cher, the social norms are changing, and mature women are finding that true love can happen with younger men."