ETC Punjabi claims victory in live telecast battle

MUMBAI: ETC channel Punjabi's live telecast of the historic celebration of 400 years of Sri Guru Granth Sahib's installation on 1 September beat Star Sports' live telecast of the India-England match on the same day, claims the channel.

Quoting TAM figures the channel says during its 18 hours live telecast, ETC Channel Punjabi had a share of 54 per cent whereas Star Sports and Star Plus combined channel share was 35 per cent.

According to an official release, ETC Channel Punjabi registered a channel share of 54 per cent while Star Plus and Star Sports had a channel share of 30 per cent and 5 per cent respectively and Sony Entertainment had a share of 11 per cent (Punjab, Haryana, Chandigarh and Himachal Pradesh, Total Market, C&S, 15+ABC, All Day) on 1 September. ETC Channel Punjabi can already boast of having more than 80 per cent channel share during its live telecast of Gurbani from Golden Temple, in the morning and evening.

Says ETC Channel Punjabi business head Rabindra Narayan, "This was a historic occasion for all Sikhs and keeping in mind the sentiment we decided to telecast the whole event LIVE so that the entire world could view the historic proceedings from Amritsar on that auspicious day".

"These figures reaffirm the fact that the wisdom of Gurus is more powerful than any game of Cricket or any soap opera," says, programming VP Rajiee M. Shinde. She also adds, "We had deployed 12 cameras to cover the various locations in Amritsar". This itself speaks for the enormity of the coverage on a day when an estimated number of more than 2 million devotees visited the city, including the Prime Minister, President, Dalai Lama, Sri Ravishankar and many other political and religious dignitaries.

ETC Networks Ltd. CEO Jagjit Singh Kohli expressed, "It was a bold decision for us to not to run a single second commercial and thereby let go our day's earnings. But the occasion demanded this sacrifice and our viewers have reasserted their faith in us."

Latest Reads
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard

NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard.

Television TV Channels News Broadcasting
Republic Media Network elevates Vikas Khanchandani as Group CEO

In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

Television TV Channels News Broadcasting
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories