Regarding the methods to be used to involve the 20 TV captains the channel has selected to give inputs, Bose said the communication would be via latest communication technologies. Hungama is also launching its website on the day of its launch.

The kids' channel will be targeting four to 14-year-olds instead of the four to 18 TG that had earlier been decided upon. Bose adds that 15-18 year-olds is being avoided for the moment to avoid complications, as the research the channel has done thus far showed that the age group thinks differently when compared to the four to 14 group.

Talking about programming content, Bose said 95 per cent of the matter was ready and the rest just needed a finishing touch. The channel will have eight hours per day of original content.

Bose feels that more channels in the children's programming space would only help to expand a hitherto untapped market.