Confirming his appointment, Trigunayat told indiantelevision.com that he was currently in the process of being briefed about his new responsibilities.

For Trigunayat, this is a return to old hunting grounds in a way, because earlier he was the business head of Zee MGM and Zee English. The difference of course is that he has two more channels to look after now --- MX and Trendz TV.

Trigunayat joined Zee TV in March 2002 as VP marketing. Following Zee's restructuring as various strategic business units (SBU), he was designated as business head of Zee MGM and Zee English in September 2002. Then in March 2003 he was named as VP corporate affiars for the entire network.