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The agreement, the first of its kind in Nielsen's 54-year history
of television ratings, establishes a hands-on research programme.
An academic team of Latino social scientists will evaluate and make
recommendations regarding all aspects of Nielsen's television audience
measurement services.
The academic team will analyse system designs, sampling, recruitment
and training. This activity will be coordinated through the joint
effort of Nielsen Media Research and WCVI. Founded in 1985, WCVI
is the research and policy arm of the Southwest Voter Registration
Education Project (SVREP). SVREP is a non-partisan Latino voter
participation organisation in the US.
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