| A Zee Telefilms spokesperson refused to make any comments
on cricket-related issues as the case was sub-judice, but expressed
"full faith" in the country's judicial system.
Prasar Bharati sources also indicated that the organization may
up the minimum guarantee that the successful bidder would now have
to give DD, in contrast to a deal that was inked with ESS before
the bidding process took place.
As per a deal with ESS, had it got the BCCI rights, it would have
given DD the signals free, done the marketing for DD and also paid
the pubcaster around Rs 12.5 million per ODI in the first year,
Rs 15 million in the second year, Rs 17.5 million in the third year
and Rs 2 million in the fourth year as minimum guarantee. Of course,
there was a
revenue sharing on advertising money in the ratio of 80:20 with
ESS keeping the lion's share.
For the ICC Champion's trophy, which kicked off today and is being
telecast on SET Max, DD has worked out a similar deal, according
to Prasar Bharati sources. World Sport Nimbus would be paying DD
a sum of Rs 7.5 million per ODI.
Also Read:
Court
adjourns sports rights case; Zee has till Tuesday to decide whether
it will re-bid
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