Television

Asianet to launch two primetime shows

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MUMBAI: Malayalam channel Asianet will have changed primetime lineup from 13 September. Suryaputri, produced by PMI India Pvt Ltd, would fill the 7:30 pm slot as Stree oru Swanthanam goes off air while the 10 pm Comedy Show would be replaced by another humour-based show Daily Express.



With Suryaputri, the Mumbai-based entertainment company PMI India is making its foray into Malayalam as a production company. Daily Express is produced by Diana Sylvester who has also been producing Cinemala -the popular Sunday comedy programme on Asianet.



PMI India MD, CEO Ajay Patadia told Indiantelevision.com, "Suryaputri is our first production in Malayalam. This is in line with our expansion strategy in regional languages. Suryaputri is a family entertainer targeted at all age groups. Having got a set of creative people working behind the show, we hope that it will live upto the expectations."



The channel is airing a curtain raiser of Suryaputri on 11 September from 4 pm to 5 pm. The live programme will be shot simultaneously from the studio and the shooting locations.



Asianet is winding up Comedy Show following a slump in ratings. Asianet vice-president programming Sreekantan Nair told Indiantelevision.com that the channel thought a change would be good since the show was almost three years old. The channel has a lot of expectations from the upcoming show Daily Express as its team consists of almost all the members of the successful Cinemala show. Cinemala is about to complete 675 weeks on Asianet.

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